Be in The Know
- ICYMI, here are all the updates and insights from the TikTok World 2023 event.
- Mattel’s American Girl is deepening brand loyalty with nostalgia and brand deals.
- The new Google search generative AI interface is more human than ever.
- “Dumb” phone sales are on the rise.
Best Practices: LinkedIn Posts (2023)
The Creativity and Innovation Network has offered these new best practices for posting on LinkedIn, based on algorithm data from 2,000 LinkedIn posts published this winter:
Suggested post frequency: 1 to 3 times per week
Optimal time between posts: 18 hours minimum
Format with highest reach: PDF
Optimal number of hashtags: 2 to 6
Most heavily weighted interactions: Comments and shares
Comments: Don’t be the first to comment on your post; answer user comments within 12 hours
Ideal character count: 1200–1800
Mentions: Don’t mention more than 15 accounts in your post
Emojis: Limit to < 10, and never more than 4 per line
Editing: Don’t edit your post within the first 10 minutes of publication
Check out the infographic at Social Media Today for more info.
Q for You
Buyer Persona Template
If you’re new to building out a buyer persona—or if your process could benefit from a pleasant UI— Semrush has a handy template that prompts you to fill in customizable tiles with pertinent information from demographic info to pain points. It’s clean, standardized, and free.
Your Favorite Colleague
Btw, are you following The Daily Carnage on LinkedIn?
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Watch
Genuine Human Coat
These foxes adorn themselves with only the softest humans—the ones who use Eos shave cream, of course. (Yikes!)
