News
Be in The Know
- The new League of Legends Coke flavor (Coke Ultimate Zero Sugar) is supposed to taste like +XP.
- Pack your lunch tomorrow: The Tupperware x Vera Bradley product line is adorable.
- Salesforce is rolling out Marketing GPT and Commerce GPT.
- Starting next month, Twitch will no longer allow streamers to feature third-party display, video, or audio ads.
Tactics
Pinterest is Powerful in a Cookie-less World
Amid growing privacy concerns and the impending death of third-party cookies, here’s how Pinterest can provide marketers with high-quality audience prospects:
- Users save or pin ideas to boards, generating first-party data that powers Pinterest’s targeting capabilities. These intent signals can be just as powerful, if not more so, than using third-party cookies, allowing you to reach users when they’re actively considering what to do, try, or buy.
- Pinterest offers multiple layers of targeting, including interest and keyword targeting, CRM integration, and act-alike audiences, allowing marketers to achieve comparable or better than retargeting alone.
- The platform’s personalized experience and relevant ads add value to users’ browsing and help them make informed purchase decisions. Consequently, Pinterest users demonstrate higher engagement and larger baskets at checkout compared to other social media platforms, indicating the platform’s potential to drive conversions and higher spending.
Get a closer look at Pinterest’s potential over at Ad Age.
Poll
Smash or Pass
Tools
Marketing GPT
Salesforce’s Marketing GPT offers marketers an AI-connected UI with for enhanced audience segmentation, personalized email generation, improved ROI and customer engagement, and contextual visual asset generation. Many features will be in pilot this summer with general availability in October.
Watch
CRM Cereal
LinkedIn’s new campaign features Nancy Kerrigan, a panda mascot, a dismal-looking cereal, and a pretty good point: LinkedIn is where it’s at for B2B advertising.
