Top Posts Of The Week
- Online Reputation Management: What It Is & Why You Need It
- Spotify’s newest feature lets multiple people control a listening session
- Twitter is now letting employees work from home indefinitely
- Facebook’s redesigned desktop site with dark mode is now available everywhere
What We Learned
Monday: AdEspresso helped out with Online Reputation Management – what it is and why you need it. A few of the strategies they recommend are answering promptly with empathy, addressing negativity upfront, and owning up to your mistakes.
Tuesday: Moz went over how to stay creative with an SEO-driven content strategy. They offered such tips as tapping into your inner investigative reporter to grab insights from experts, turning boring into Mona Lisa level content, and shaking it up with multimedia marketing.
Wednesday: Productivity expert Nir Eyal and Woven summed up the indistractable model. Strategies include creating an Identity Pact, recognizing internal distraction triggers, creating a Time-Boxed Calendar, and creating a Weekly Review.
Thursday: Animalz taught us about 4 growth opportunities hiding in recession.
- Build audiences with cheaper paid advertising.
- Ride the wave of growth from changing consumer behavior.
- Shift event budget toward content marketing.
- Double down on search to overtake your competitors.
Join The Community
Daniella inquired, “I would like to create an online portfolio and was wondering what platforms you guys use for your portfolios? Are there any that are free?”
Kimberly asked, “I was wondering if anyone has used Lempod to help with their LinkedIn organic engagement? If so, what was your experience and would you recommend?”
Karli is wondering, “When you run your ad tests in FB/IG do you use the built-in A/B test tool or do you set up various ad sets/campaigns to do the testing?”
Darienn wants to know, “Does anyone know of any fun virtual trivia games platforms that you may have used for a happy hour game with their coworkers via zoom?”
Hibiscus-Vodka Cocktail with Mint and Jalapeño
Ingredients
Hibiscus Syrup
- 3 cups water
- 3/4 cup dried hibiscus flowers
- 1/2 cup sugar (you can also use agave or honey)
For 2 Cocktails
- 1/2 cup hibiscus syrup
- 1.5 ounces lime juice (~1 large lime)
- 4 ounces vodka (or gin)
- 1 tablespoon superfine sugar (optional, if you like a sweeter drink)
For garnish
- 1 jalapeño, thinly sliced into rounds
- A few mint sprigs
- 1 lime, thinly sliced into wheels
Steps
- Make the hibiscus syrup: In a saucepan, add ½ cup sugar to 3 cups water and bring to a boil. Add dried hibiscus and stir until sugar is dissolved. Remove from heat and let steep for 15 minutes. Strain through a fine-mesh strainer into a jar or glass container and chill until cold (about 30 minutes). Can be made up to 2 weeks ahead.
- Make two cocktails: Add ice, chilled hibiscus syrup, lime juice, sugar (if using), and vodka to a cocktail shaker and shake vigorously to combine.
- Add ice to two highball glasses and divide into each glass. Twist a few leaves of mint and add to each glass along with 2 or 3 slices of jalapeño, and a lime wheel.
Recipe from Nerds with Knives
Moore’s Law states that processor speeds, or overall processing power for computers will double every ______ years.
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