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🍌 First, the duct-taped banana sells for $6.2 million. Now, the duct-taped Cheetos Puff is doing numbers on eBay.

🤫 Google explains why its hiding results count in search.

🛒 TikTok is quietly testing product links in posts.

🔗 And here’s where each social platform stands on external links.

🗣️ Brands are riffing on the new Kendrick Lamar “MUSTARD” meme.

🎁 Fwd this holiday gift guide for marketers to your boss.

Yourself.

First off, if your marketing doesn’t include SEO and link building you’re behind — very behind.

Just look at AI overviews and ChatGPT responses. How do brands get mentioned in these?

By getting links from relevant articles, which the AI then reads and regurgitates.

And what about regular search results? Time and again, studies show that links are still relevant to ranking results — no matter what Google says!

And how do you get those links?

By link building.

The trouble is, it’s hard. Really hard.

It’s a really manual process, and only 8.5% of outreach emails get any kind of response, on average.

So, what’s the best strategy for keeping up with link building, along with the million other marketing tasks you have?

Just outsource it.

SEOs and marketers consistently rank manual link building as one of the most time-consuming tasks they have – so just have someone else do it.

Done right, you can still acquire links you’d be proud to show your boss, or your client, with minimal fuss.

Save yourself time and hassle – all for 20% off in FATJOE’s Black Friday sale.

But hurry, it ends Cyber Monday!

👀 Sponsor this spot to share your product or service with our community.

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Let’s get it on the calendar.

You should do something for yourself… like take the trash out.

Hefty is launching a new mobile site to connect you with mindfulness activities during trash time, based on research that shows those 10 minutes outside can significantly reduce stress and improve happiness.

The brand’s friendly raccoons encourage you to Listen to guided meditations, Breathe along with visual aids, and Rage a little using a tantrum timer.

And just in time for the holidays, when stress and trash abound.

“Whether you’re looking for a break from eyebrow raising holiday drama, questionable inquiries about your personal life, or other awkward moments, the Hefty brand provides strength and support that’s anything but ordinary,” said Hefty’s marketing director, Brian Lutz.