📩 Meta adds new messaging ad options.

🛍️ TikTok Shop launches “ShopLocallyMade” to spotlight regional small businesses.

📏 X to charge for ads based on vertical size.

🥣 Cinnamon Toast Crunch confirms the cereal squares are eating each other.

📽️ A+C Studios crafted the Wimbledon stop-motion intro entirely from paper.

🌌 Coke brings personalized touch to Star Wars collab.

🖼️ Check out this gallery show full of half-finished works of art inspired by Hellmann’s mayo.

AI detectors work by analyzing two key traits:

1. Perplexity: Measures how predictable the text is. AI content is often low in perplexity. So, smooth and logical, but sometimes too perfect.
2. Burstiness: Evaluates sentence length and variation. AI tends to maintain uniform sentence structures with little variation in rhythm and complexity.

Modern detectors also use tactics like machine learning classifiers, embeddings, and experimental watermarks.

Despite their sophistication, AI detectors are not infallible. Accuracy ranges from 65% to 85%, and they can be tricked by paraphrasing or editing.

Here’s what AI detectors look for:

• Repetitive phrases or structure
• Predictable next-word choices
• Limited variation in sentence length
• Unnatural tone or flow
• Lack of idioms or figurative language

Keep in mind these limitations:

• False positives (human writing flagged as AI)
• Inconsistent results between tools
• Bias against non-native English writing
• Vulnerability to basic editing tricks

The takeaway here? Detectors aren’t definitive. Always pair scores with context and good old judgment to make informed decisions.

Looking to sharpen your edge and grow your agency’s influence?

Digital Summit is where top marketers gather—and where smart agencies stand out.

Whether you’re here to soak up insights or ready to step onto the stage, Digital Summit delivers real value for agency teams at every level.

Why agencies love DS:

• Fresh ideas from industry leaders, brand-side marketers, and fellow agency pros.
• Strategic takeaways you can apply with your clients the next day.
• High-quality networking with marketing decision-makers and potential partners.
• Opportunities to share your story on stage or in networking spaces.

From the sessions to the side conversations, this is where the best marketing agencies learn, grow, and get noticed.

Coming up soon! Digital Summit Minneapolis (August 6-7) will feature top agencies in the speaker lineup sharing how they best serve their clients.

Greg Swan of FINN Partners will lead the session: “The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here?”

Erin Gulden of MSPC will lead: “Turning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing Leaders.”

👉 Join us at Digital Summit this year. Use code CARNEY20 for 20% off any ticket, any city!

The state of Arizona ain’t big enough for two teas.

So, Liquid Death held an official vote and subsequently declared itself the official iced tea of Arizona, Nebraska, instead, leaning into some Americana absurdity to boost brand awareness.

There’s no signature LD gore here—just chainsaw demos, country music, and wholesome heartland charm. Oh, and one very big asterisk.