Be in The Know
🤖 Meta launches new AI glasses models.
📺 Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app.
🌍 The AI-powered World Cup runs on thousands of data workers.
🛒 Private labels continue to power past national brands.
Ep #2.11: Marketing as Infrastructure — Our Cannes Titanium Lions Picks
This year’s Cannes Lions Titanium shortlist is stacked, but we’re breaking down our five favorites that change the game and raise the bar:
- A radical decentralized communications campaign that preserved the democratic presidential vote in Venezuela.
- A new media framework that positions branded litter as negative media impressions, empowering brands to “buy back” bad ad placements.
- A campaign to repatriate and reintegrate deported Mexican citizens with scalable infrastructure.
- A multi-platform celebration of Philipstown’s wire car racing tradition with built-in channels to fund its growth.
- A coordinated effort to transform the symbolic Popemobile into a traveling pediatric clinic for the children of Gaza.
Winners are announced on Friday. Who are you rooting for?
🎙️ Don’t miss “Marketing as Infrastructure: Our Cannes Lions Titanium Picks” now streaming on:
Q for You
Do we have any Carnies at Cannes this year?
Adobe’s Cannes Announcement
Adobe is expanding its role in the AI ecosystem through a wave of new partnerships with agencies and tech companies announced at Cannes Lions.
They unveiled collaborations with Accenture Song, Omnicom, Stagwell’s Code and Theory, and WPP, all aimed at helping brands use AI agents to create, manage, and optimize customer experiences at scale.
The partnerships include everything from WPP’s new intelligence layer connecting media spending to customer data, to Code and Theory’s content operating system for sports organizations, and Omnicom’s AI-powered framework for campaign planning and execution.
Adobe also announced that its CX Enterprise Coworker and marketing AI capabilities are now available through platforms including Anthropic’s Claude Enterprise and Microsoft 365 Copilot.
Pre-Roll Sponsorships Now Available ⭐
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Ads from The Past
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