Do You Stack Up? - Carney
The Daily Carnage

Do You Stack Up?

Social benchmarks and inbox stats.

Be in The Know

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🍪 Publishers are continuing to test cookieless alternatives despite Google’s announcement.

🥤 Olipop is betting on the sports marketing space.

🤫 For the first time in Olympics history, a commercial-free hour will simply feature rotating brand logos.

🤷 When are search and shopping ads coming to Google’s AI Overviews? Soon.

🤣 CrowdStrike sent out $10 Uber Eats gift cards to apologize for the outage, but they didn’t work.

Adobe Firefly Prompt: An empty Olympic-sized swimming pool.

Hootsuite’s Social Benchmarks by Industry

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Let’s get into Hootsuite’s 2024 Social Benchmarks:

Education

  • Facebook Page impressions: 817,000
  • Facebook audience growth rate: -0.93%
  • Average Facebook post engagement rate: 1.45%
  • Facebook posting frequency: 0.45 posts/day
  • Instagram profile impressions: 1.0 million
  • Instagram audience growth rate: 7.42%
  • Average Instagram post engagement rate: 2.21%
  • Instagram posting frequency: 0.88 posts/day

Entertainment and Media

  • Facebook Page impressions: 5.4 million
  • Facebook audience growth rate: -3.83%
  • Average Facebook post engagement rate: 0.99%
  • Facebook posting frequency: 1.78 posts/day
  • Instagram profile impressions: 3.2 million
  • Instagram audience growth rate: 3.09%
  • Average Instagram post engagement rate: 1.94%
  • Instagram posting frequency: 1.25 posts/day

Financial Services

  • Facebook Page impressions: 858,000
  • Facebook audience growth rate: -0.84%
  • Average Facebook post engagement rate: 0.91%
  • Facebook posting frequency: 0.25 posts/day
  • Instagram profile impressions: 724,000
  • Instagram audience growth rate: -5.91%
  • Average Instagram post engagement rate: 2.00%
  • Instagram posting frequency: 0.35 posts/day

Food and Beverage

  • Facebook Page impressions: 1.5 million
  • Facebook audience growth rate: -12.39%
  • Average Facebook post engagement rate: 0.66%
  • Facebook posting frequency: 0.3 posts/day
  • Instagram profile impressions: 949,000
  • Instagram audience growth rate: -3.53%
  • Average Instagram post engagement rate: 1.54%
  • Instagram posting frequency: 0.81 posts/day

Retail

  • Facebook Page impressions: 2.2 million
  • Facebook audience growth rate: -5.14%
  • Average Facebook post engagement rate: 0.72%
  • Facebook posting frequency: 0.33 posts/day
  • Instagram profile impressions: 2.2 million
  • Instagram audience growth rate: -2.72%
  • Average Instagram post engagement rate: 1.62%
  • Instagram posting frequency: 0.95 posts/day

Check out the full report for more industry benchmarks.

Smash or Pass 👍 / 👎

Tupperware gets a major refresh and a clever initial monogram.

Tupperware Rebrand

Inbox Report

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You’re busy. But are you busier than 75% of professionals?

Inbox Report is a free tool that gives you a detailed analysis of your activity, like how many emails you’ve received in a set timeframe, and how your inbox stacks up against those of your peers.

There’s a lot you could do with this information, but if nothing else, it’s likely to perform well as a LinkedIn post.

Btw, your emails aren’t stored or read—just counted.

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Babybel Billboard

Mass A-Peel

Babybel put up a 3D peelable billboard in the UK.

They even hired an actor to stand on a ladder and do the honors.

There’s not much more to say. It’s perfect and we love it.

Ads from the Past

Beechnut Gum, 1950s

Beechnut Gum, 1950s

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