• S.Pellegrino partners with Stanley Tucci on a new campaign that includes a ‘Stan Pellegrino’ set
• Seth Rogen and Paul Rudd speak for us all about “ad teasers” in this ad teaser for Lay’s
• And since ads don’t wait for the Super Bowl, here’s Seth and Paul’s full Lay’s ad
• Get your Valentine these Sweetheart Crocs to show them it’s real

Woah, Nelly! 

Most things having to do with marketing and content needs some good, long, though-out planning. Social media accounts are something you don’t want to jump right into.

So before you go making social media accounts under a hasty (or duplicate) handle, here are 5 things to do before creating brand accounts:

1. Nail down your goals: Inc. had this as step 4, but we think it’s #1. How do you make valuable content? You figure out the bigger picture. Are you looking for talent, business, followers, all of the above? Social media content should be catered to that goal.
2. Define your target audience: This is also one of the first steps because what’s the point of social media networks – networking with real people. Think about your brand’s audience and how that translates to a target social media audience.
3. Research your audience’s time spent: Once you figure out who, research their wheres and whens. That will determine where you’ll invest your energy. It might even reveal if you do or don’t need an account made.
4. Make sure your content is valuable: Sharing is caring, but you have to care about what you share. Before you launch an account, be ready with valuable content.
5. Establish metrics of success: How will you know if you’re succeeding or failing? Decide what numbers (followers, engagement, traffic, etc.) matter the most to your brand per each social media channel.

These types of steps can be taken with most marketing strategies, but check out the full Inc. article for all the details on steps towards your social media accounts.

Has your internal or client team gone remote or hybrid? The old ways of connecting and collaborating fail this new future of work, so teams use Voodle’s short video messaging platform to:

• Build trust faster with clients without the stress of calendar-juggling for facetime
• Give feedback faster with video messages that don’t strip your words of emotional context like text
• Organize project with searchable tags for clients & automatic transcriptions
• Capture & relay in-the-moment inspiration anywhere, anytime

Protect your flexibility, creativity, and agility at work by going asynchronous. Voodle is an easy-to-use tool that works on any device to make sure teammates and clients alike are seen and heard.

Are you gearing up to launch new social media accounts? Or campaigns? Or website?

Carney is here for you!

We’re the dynamic agency behind your fav newsletter here. We’re obsessed with digital marketing and creative work.

Hit us up to see how we can help build your brand.

Budweiser is bringing back their iconic duo for their Super Bowl ad. They know no one can resist a dog and pony show.

This heart-warming spot shows a Budweiser Clydesdale in recovery, but he pulls through to run free again. It’s meant to symbolize perseverance, but the did it in the most adorable way possible.