😬 Disney curiously hikes streaming prices before the dust has even settled.

😎 Report: “The 100 Coolest Brands” among Gen Alpha in the U.S.

🥤 Ben Stiller is launching a soda.

🛒 How Target is revamping its search strategy.

💎 TikTok provides tips for luxury brands.

💄 My Sephora Storefront lets influencers build digital storefronts.

🥛 Why the awareness of “Got Milk” wasn’t enough to drive consumption.

😻 Temptations celebrates sexy cat dads everywhere.

With the right tweaks your email marketing process, you can double your open rate in 4 weeks (or at least bump it 20–30%) while also boosting CTR.

Here’s the 3-step system:

Fix your onboarding. Your welcome email is the most important message you’ll ever send. Instead of a bland “thanks for joining,” give subscribers a reason to open right away.

• Offer a free resource, lead magnet, or exclusive tip inside the welcome email.
• Use the WE-PAC method:
  • Welcome them warmly.
  • Set expectations (topics, send frequency, value).
  • Ask them to move you to their Primary inbox.
  • Ask for a quick Action (reply with “yes”).
  • Include at least one Click CTA

Improve deliverability with BSS Progression. Don’t blast your whole list. Start with your Base Sending Segment (BSS), the most active subscribers, then expand each week:

• Week 1: last 30-day openers or 60-day clickers.
• Week 2–4: slowly widen the timeframe. This improves sender reputation and inbox placement, leading to higher engagement across the board.

3. Re-engage dead subscribers. Inactive readers drag your metrics down. Use a 2-step win-back sequence.

• “Greatest Hits” email: Share 3–5 of your best resources.
• “Goodbye email”: Give them a final chance to stay on the list.

By running all three steps at once, you’ll lift performance across new, active, and lapsed subscribers.

Head to Newsletter Operator for more.

MAC Cosmetics bares it all in a bold new social and OOH campaign to reverse a sales slump.

The “I Only Wear MAC” series features tastemakers like Kris Jenner, Doja Cat, Gabbriette, Kristen McMenamy, Devyn Garcia, and others in striking black-and-white nude portraits, wearing nothing but MAC’s Studio Fix Fluid Foundation SPF 15.