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💬 Here’s how brands are using the comment section to drive results.

🏆 Here are the main takeaways from Cannes Lions 2024.

🤪 Social media broke slang. Now we all speak phone.

🛍️ Netflix House is a mall experience that will let you enter the worlds of your favorite TV shows.

👂 Amazon is considering charging monthly for its Alexa service.

🏳️‍🌈 Here’s how brands and organizations have celebrated Pride this month.

👍 Meta is testing automated creative variations for Reels.

➡️ Google is dropping continuous scroll from SERPs.

👀 Why some platforms are distancing themselves from the social media label.

🗺️ Infographic: Median income by U.S. State in 2024.

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Monday: To rank highly, your content must be thorough and cover topics extensively. Here’s how to master semantic SEO, according to Search Engine Journal.

Tuesday: You want to make an impression. But for users, too much exposure to any one ad results in ad fatigue and negative brand perception. Here’s how to optimize ad frequency to prevent fatigue and achieve your objective.

Wednesday: Social media marketing firm Emplifi analyzed data from 325,000+ brand profiles across Instagram, Facebook, TikTok, and X. Here’s why 26 seconds is the new video sweet-spot, and other insights from the report.

Thursday: You give your audience and customers CTAs all day long. But what happens when you tell them what NOT to do? Due to FOMO, curiosity, playfulness, and disruption, people are likely to exert their agency by doing just that. Here’s how to play chicken with your audience.

Can you solve this puzzle? 🥩

Jessica asked, “Any recommendations for vendors that offer HIPAA training and/or certification? It would be great if this was specific to Marketing.”

Kaylan asked, “Has any one used a job placement service online before? Would love to hear about your experience.”

Chelsea asked, “Can anyone recommend a direct mail house? We have our list but we need someone to print and mail.”

Simone asked, “Has anyone had experience with a Facebook Page completely disappearing with no warning?”

Here’s what we learned about The Daily Carnage community this week:

• 43% of marketers feel that the shoppable TV ad format is promising, but needs to mature before investment is really worth it. 38% believe that shoppable ads are just a passing trend, while 19% say they’re worth testing right now.
• 74% of marketers do not currently have the option for a 4-day workweek, 22% do have the option, and 4% report that the opportunity is coming soon.
• 52.4% of marketers report that engaging in the comment sections of users and other brands is part of their social strategy.

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Let’s get it on the calendar.

Ingredients

• 2 1-inch-cubed watermelon chunks
• 1.5 oz aged rum
• 1/2 oz triple sec
• 1/2 oz lime juice, freshly squeezed
• 1/2 oz simple syrup
• 1/6 tsp cayenne pepper
• Garnish: lime wedge

Steps

1. In a mixing glass, muddle the watermelon. Add remaining ingredients and ice and shake until well-chilled.
2. Strain into a cocktail glass. Garnish with a lime wedge.

Recipe by Liquor.com

Answer: Using online coupons.

ICYMI, SimplyCodes’ report on coupon sentiment revealed that 62% of consumers actively search for online coupons and promotions when making a purchase, with 57% reporting that they’ve increased this behavior over the last year.