Easy as Apple Pie 🥧

Top Posts of the Week

• Amazon Ads thinks it has a smarter way to target audiences
• TikTok’s TikTok Academy is here for platform marketing education
• 32 predictions for social media marketing in 2023
• Kraft Real Mayo and Juicy Couture are releasing a multi-channel campaign that includes a mayo-themed velour tracksuit (aka a MUST-buy)

What We Learned

Monday: It can be anything from font choice to discount type that boosts your page’s engagement. But you won’t know what works until you start testing things out. So what should you test? Neil Patel put together 19 A/B tests you should run on your website.

Tuesday: Sometimes you just need a little push and a handy check list to start your new year planning. My Area Network has 8 steps to start strategic marketing planning for 2023. It includes some solid advice for revisiting your old goals and how to set new ones.

Wednesday: Creators and influencers go hand in hand with social media marketing. Sprout Social’s data report, “The Creator Economy: Making Dollars and Sense Out of Social Partnerships”, surveyed over 500 U.S. marketers to understand how the creator economy is developing. It comes with stats you’re going to want to know.

Thursday: Email is essential to many holiday campaigns. Drip put together 9 email strategies for Black Friday. While BF is coming in hot, these strategies are great to keep in mind year-round for standing out from the competitive real estate of inboxes.

Join the Conversation

Marisa shared: “I made a perfectly decent flyer for my mom and this is what she did to ‘spruce it up’ 😩”(Because all moms are art directors)

Valerie started a poll: “As a marketer, do you believe Facebook/Instagram is “listening in” from your phone for advertising purposes?”

Alanna also started a poll: “Today I casually called social media a hellhole and my boss (who does not work in social media but does like animal accounts) was confused, which inspired this poll.”

Travis shared: “For those of you who are worried about the Adobe Pantone Subscription BS, Stuart Semple does it again. Free Pantone-ish palette as long as you aren’t Adobe, Pantone, or Anish Kapoor.”

JOIN THE GROUP

Apple Cider Old Fashioned

Ingredients

• 1/4 cup apple cider
• 2 oz good quality bourbon or whiskey
• 1 teaspoon maple syrup
• 3 drops of bitters
• Fruit and cinnamon sticks for garnish

Steps

1. Stir together the apple cider, whiskey, maple syrup and bitters until combined.
2. Add in a large ice cube and top with an apple and orange slice and a cinnamon stick.

Recipe by Recipe Runner

Did Ya Know?

What was the original Mascot for McDonald’s?

b. A chef

Specifically, a chef named “Speedee.” We wouldn’t blame you if you thought it’s always been Ronald McDonald.

But we can’t decide is Speedee is more disturbing than a clown or not…