Be in the Know
- Busch released a beef broth “dog beer” so you crack open a cold one with your furry friend
- Speaking of beer, Molson Coors is holding a giveaway for a MillerHigh Life patio set
- Plant-based deodorant startup Fussy apologizes to Unilever for their “misleading” claims with a literal olive branch (Unilever’s response: “Don’t sweat it.”)
- Reese’s Puff is using AR to turn their cereal boxes into synthesizers so you can make some breakfast beats
4 Soft Skills Designers Need to Stand Out
We’re living in a competitive marketing world and graphic design and creative work are on their own cutthroat island. So how do designers stand out of the crowd? It’s not enough to have an eye. How are you making things happen in this digital landscape?
In most professions, you have to keep up with trends and industries. With design, you might have to expand whole skill sets. Even having some motion design, UI, and UX design skills are essential. You can probably learn new programs easily, but what about your soft skills?
Here are four soft skills designers need to be great designers:
- Generating Ideas: It may seem like a no-brainer, but great designers are great thinkers. Execution is great, but conceptualizing and big thinking go a long way for designers, especially when it comes to leading teams.
- Effective Communication: Pitches, rationales, and collaboration are all a part of the job. Having good communication skills can come in handy when being a subject matter expert explaining a design concept.
- Writing Skills: Talk the talk. Write the write. Lorem ipsum all day, but don’t overlook copy as a part of design.
- People Skills: Without people—clients, colleagues, and especially audiences—what is design? Having a way with people gets you far in any industry, but designers need to be able to connect with their teams and clients for delivering more effectively on briefs and projects.
Staking a claim in your own design career path means mastering these soft skills. You’ll dominate projects and have that edge above peers. For more details, check out the full Creative Boom piece.
Q for You
MockFlow
Sometimes designers need a little web boost to get their ideas to come to life. Mockflow is a one-stop-shop for wireframing, website building, mobile app development, banner design, collaboration tools, and a timeline manager. Sharing your wires are a breeze, making the design and proofing process a lot smoother. And if you’re a beginner, MockFlow has design presets to save some time or give some inspo. Get started on a new project today!
Scalemail
Turn your best subscribers into your best brand advocates. Scalemail is a referral system that makes it happen!
Scalemail integrates with your existing email system so you can display it for your users right at the source. Incentivize referrals with swag, discounts, and prizes to let your subscribers spread the word and get rewarded.
Hit us up for a demo!
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Never Have I Ever…
Wait, that’s not the game we’re playing here. The North Face and outdoor adventures go hand in hand. And sometimes those hands get calloused, scratched, and dirty out in the wilderness. But that’s why nature lovers love it! It ain’t always pretty, but it’s always an experience. This wanderlustful ad is narrated by Betty Reid Soskin, the oldest serving National Park Ranger, and she asks “have you ever…” and if you’ve ever been free. We hope you have the chance to get out there and make some new experiences in those great open spaces.
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.”
Irene Au
