Be in the Know
- Reddit shared some insight on Halloween engagement [Infographic] 🎃
- Nike’s latest promotion includes Lebron James going head-to-head against Father Time (played by Jason Momoa)
- Match released a self-love campaign to tell users “Do You. Until You Find Someone Worth Doing”
- In case you somehow missed it, Taylor Swift released a new album with some puzzle-like marketing
What you need to know about Beneficial Purpose, EAT, and YMYL for Google’s Quality Standards
Google released its Search Quality Evaluator Guidelines and gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. Those keys are Beneficial Purpose, E-A-T, and YMYL.
What Does E-A-T Mean?
E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” It’s one of the most important factors for determining Page Quality.
- Expertise: Is the creator of the main content (MC) on the page an expert on the topic or credible?
- Authoritativeness: For the MC creator, the content, and the website to have authoritativeness, people must know you, know your background, and accept you as a good source.
- Trustworthiness: Being a trustworthy source means people can trust you to provide honest, true information that is accurate.
What is Beneficial Purpose?
Beneficial Purpose is essentially answering “What is the purpose of this page, and how does it help users?”
The page should fulfill its intended purpose and that purpose should also be user-centered.
Some common helpful page purposes:
- To share information about a topic
- To share personal or social information
- To entertain 🙂
- To sell products or services
- To allow users to share files
What is YMYL Content?
YMYL stands for “Your Money or Your Life.” YMYL content is the type of information that could directly impact the reader’s happiness, health, safety, or financial stability. YMYL content should be supported by experts with relevant expertise.
YMYL content topics:
- News and current events
- Government, law, and civics-related topics
- Financial advice on taxes, retirement, investments, loans, etc.
- Shopping information, such as researching purchases
- Medical advice, drugs, hospitals, emergencies, health, safety
- Information on groups of people
- There is also an “other” category including advice on fitness, colleges, job searches, and housing.
High-Quality Content = Expert, User-Focused Content
To be clear, E-A-T, YMYL, and purpose are not necessarily direct ranking factors. Instead, these are concepts to strive for in the eyes of Google. As always, a good rule of thumb is to think about what your users want, not just algorithms.
Check out the full summary of these concepts and released information from Google from SEMRush’s blog.
Q for You
Land your top accounts with ABM. Here’s how to get started.
More and more B2B marketers today are adopting account-based marketing (ABM). Why? With ABM, B2B marketers can use highly personalized campaigns to individually engage and land their most important accounts.
In this interactive guide, learn how you can, too.
- Discover the basics behind ABM
- Get essential insights and tools you need
- Learn to build your own ABM strategy
We've Got a Paddle
SEO, EAT, YLYM, SERP — does the algorithm game have you lost in a sea of alphabet soup?
Carney’s here to help you steer your SEO ship! We’ll audit your current web assets to see how they’re performing, provide a detailed list in improvements to tackle and help you implement important changes.
No need to fear the search result pages, we’ll get you going in the right direction.
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The Skittles are Listening
There are always conversations about just how far technology has gone as far as listening to our every move. Skittles pokes fun at that concept with this little ad. It plays on their slogan of “Scare the Rainbow” because frankly, our phones are scaring us.
