Be in the Know
- Wanna get the rundown on GA4? There’s a webinar for it this week!
- YouTube and TikTok are adding more auto-caption options, making video content more accessible
- 5 tips for improving your Amazon advertising
- Liquid Death’s eco-conscious ad uses the help of an adult film star to get the message across (don’t worry, it’s SFW)
How to Choose the Right Colors for Effective Email Marketing
We’re on a color kick! We talked about what color can mean to your landing pages, but what about your emails?
Your Color Psychology Recap:
- White: Typically positive meaning, like purity.
- Black: Often used for elegance and luxury.
- Red: It’s pretty bold and can evoke a sense of urgency (or negativity).
- Yellow/Orange: These are energetic and typically happy colors.
- Blue: Often used for trust and calmness but is overall a very popular brand color.
- Green: Can signify growth.
Best Practices for Using Color in Email:
- Develop a consistent palette: After considering color psychology, choose colors that work with your existing brand. Tie them in consistently as part of your own brand recognition. (Ideally, you would have picked brand colors based on what feelings colors evoke beforehand).
- Don’t use too many colors: 3-4 colors are usually enough. You don’t want to make it too busy.
- Use contrasting colors: Remember to use contrasting colors to improve email accessibility. Ideally you want one main color for your CTA and links to stand out.
- Hyperlinks need more attention: Even if your colors are contrasting enough, if something is blind to a specific color, they may still need formatting to differentiate hyperlinks.
- Test on every level: Accessibility and dark mode conversion are really important in your design and testing phases. Then you’d ideally want to A/B test your CTAs with different colors as well.
Check out the full post by Email on Acid for accesibility tips and email examples.
Q for You
Carousels Made Easy via PLANOLY
Carousel posts continue to have the highest engagement rate per impression compared to all other types of posts. They’re a great format for content like:
- Visual Storytelling
- Product Explanations
- Step by Step Tutorials
- Splitting an Image
But posting them manually is a drag. Now, PLANOLY allows you to get even more done on Instagram by letting you auto-post carousels. It’s a click away –– simply curate up to 10 images you would like, order them, pick a time to publish, and sit back as PLANOLY handles it for you.
PLANOLY is always working on more ways to make your social media management easier and will be releasing more options for auto-posting, too. Get started today to plan, publish, and even auto-generate your posts.
Watch
Eco-Anxeity
Here’s an animated PSA that we dig! What can you do to take action on Earth Day? Canada suggests treating it as a mental health day and to combat “eco-anxiety” as a united front. We all know the planet needs some TLC, but so do you!
