Do Ya Know?
Ziploc named THIS high-profile mama the first-ever “Chief Leftover Officer.”
Top Posts of The Week
- Enjoy a roundup of brand responses to Elmo’s wellness check last week.
- Google Search’s cached links are going away for good.
- Olipop did not fumble the viral “sleepy-girl mocktail” trend.
- Disney, Fox, and Warner Bros. dropped a surprise announcement about a game-changing new streaming service.
What We Learned
Monday: Try this creative sprint retrospective with your team to determine short-, medium-, and long-term objectives for your product.
Tuesday: Build better email surveys and review requests with these 10 tips.
Wednesday: According to HubSpot, audiences exposed to brand messages on LinkedIn are 6x more likely to convert. Here’s some expert advice from LinkedIn’s VP of Marketing to generate leads on the platform in 2024.
Thursday: Snapchat analyzed brand lift data from 30 previous Super Bowl campaigns completed on the app and found that Super Bowl-adjacent campaigns result in 1.2x ad awareness lift.
Asked & Answered
Q: “For those who have stopped using Twitter/X, what are you doing with the account(s)?“
A: “We pinned a ‘goodbye and where to find us’ thread, replaced the header with our LinkedIn, and then left the account live.”
A: “I’d recommend just stopping use of it and leaving a message saying it it unused rather than risk someone else taking the name.”
A: “I still look at ours every day. If it’s worth it, I will respond as a means of reputation management.”
A: “I’ve asked numerous times if we can just quit posting. No one seems to want to make the call.”
A: “Haven’t used it for companies in about 5 years. We just stopped without word.”
Pocket Stats
Here’s what we learned about The Daily Carnage community this week:
44.4% of marketers feel that email surveys are effective at generating insights, data, and reviews.
20.8% of marketers aren’t leveraging email surveys at all.
44.5% of marketers watch Super Bowl commercials before they air on game day.
23.3% of marketers have been affected by layoffs in Q1 2024.
Sponsorships
Sponsor an entire week of The Daily Carnage for $2,500.
That’s 50,000 impressions from tens of thousands of marketers.
Karma is The Guy on The Chiefs
Ingredients
- 1 oz Roku Gin
- 1 oz Cocchi Americano
- 0.75 oz Giffard Abricot du Roussillon
- 0.75 oz Grapefruit juice
- 1.5 oz Prosecco
- 2 dashes of Regan’s Orange Bitters
- Garnish: Orange Twist
Steps
- Add ingredients to a shaking tin, shake with cube ice, and double strain into a flute.
- Top with Prosecco and express and garnish with an orange twist.
Recipe by XR at Crossroads Hotel
Ads from the Past
Hellmann’s, 1960
Did Ya Know?
Answer: Donna Kelce.
Ziploc has leveraged everyone’s second-favorite blondie on the sidelines to keep the brand top-of-mind ahead of the food football holiday.
