Facebook Privacy Updates That You Need to Know
You’re not gonna like this. It’s time to talk about the privacy changes that have come to Facebook. We tried really hard to avoid this topic, but it’s kinda important. Especially since some of these changes will affect how you advertise on the platform.
We have a ton to cover so we’re diving right in with the top 8 changes. (We’re going to give a quick overview of each, but if you need more info, click one of the links to go directly to that section in the blog post.)
- New Privacy Protections to Everyone – Facebook is giving users more control over their data to comply with GDPR. It should be business as usual for advertisers.
- Facebook launches data abuse bounty – Facebook is gonna start offering money to people who report instances where data was stolen, sold, or misused. Basically, you can be a digital Dog the Bounty Hunter.
- Restricting Data Access For Apps – There’s a lot to this one. Facebook is seriously limiting what apps can see and do on the platform.
- Making Ads More Transparent – Word on the street is that Facebook is testing a feature that lets users see all of the ads a business is running from their Page. Good news for users, could be bad news for advertisers.
- Making Pages More Transparent – Facebook is now requiring that individuals who manage Pages with large followings to be verified by Facebook. This is intended to prevent election interference, but it does apply to ALL pages.
- Privacy Tools Easier to Find – Self-explanatory, right?
- Facebook Removed Partner Categories – This is one that could affect you. But, if you stick to Lookalike audiences, interest targeting, and remarketing, you’ll be fine.
- New tools against misinformation in News Feed – There are big changes coming here, including more transparency about who is actually writing and publishing articles that you’ll see on Facebook. If you create good content, you’ll be just fine.
We’ve poured over article after article on this topic, and truly don’t think there’s much to worry about with these changes. But, it never hurts to know about them.
Here’s How to Choose the Best Messaging App to Boost Your Business
Think outside the bun…wait, no that’s Taco Bell’s slogan. We meant to say, “Think outside the box.”
Sometimes, we think too hard about that box. You want to be the one who comes up with the next big thing. We get that. But, going back to basics can actually help you step out of that box.
Let’s hitch a ride in the DeLorean back to when you first took Marketing 101. It was all about communication then. Communication is and will forever be the main connection between people. It’s true, how we communicate has evolved. But nothing replaces the joys of genuine conversation.
So start genuinely conversating (is that a real word?) with your audience.
The crew at WordStream is dishing on the best messaging apps. If your goal is to create a stronger connection between your business and your customers, then ya gotta explore a messaging strategy. This level of marketing is untapped. So it’s the perfect time to play in the dirt and see what’s what.
- Slack – Build a community for potential partners and clients by simply creating a community where potential clients can contact you, you can better establish the bridge between your business and other businesses.
- Facebook Messenger – Boost participant engagement during events. You can use the chatbot to boost participant or customer engagement during events launched by your business.
- Kik – Target Gen Z. The oldest members of Gen Z are now 18. It might be time to start marketing to them. Kik is relatively new to the messaging app game, which is why its user base is much younger than other platforms: according to an update from Kik, the users on Kik are between the ages of 13 and 24. If you are running a brand that needs to target the younger generation in the US, Kik is your best bet.
Check out more tips and examples plus, explore other message apps like WhatsApp, Snapchat, and SMS.
“There was an idea…”
Alright fam, we gotta know, who else saw Avengers: Infinity War this past weekend!?
Brands are taking full advantage of the recent movie release and tapping into the crazy loyal tribe known as Marvel fans. We’re especially delighted by the direction Geico took.
Opening with the gecko reciting the “there was an idea…” line from the first Avengers, the commercial is pulled together with the reality of the Gecko playing with a bunch of desktop action figures.
And really, who hasn’t gotten distracted during a slow work day by playing out Avenger scenes on their desk?
And that’s why this ad works. Not only does Geico use a movie fandom to their benefit, but they tack on relatability with a side of humorous delivery.
“A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service over another.”