Who owns LinkedIn?
Top Posts of the Week
- Facebook is launching āWork Accountsā so people donāt need to use personal accounts to access business features (and the whole marketing world is so ready)
- Have you seen theĀ TikToker that āredesignsā famous logos? See the beautiful satire at work and how brands are getting in on the joke
- Kylie Jenner gave a sneak peek of packaging for her Kylie BabyĀ brand that launches at the end of the month
- Free pizza, anyone?Ā CAULIPOWERās new campaign is offering free pizzaĀ and calls out their competitionās droopy crusts
What We Learned
Monday: Get your content out there! Content syndication is a great strategy for publishing your content on a third-party site to grab a new audience share. G2ās Learn Hub gave us EVERYTHING you need to know about content syndication with examples and how-toās.
Tuesday: Single Grain gave us the deets on Googleās technical specs, search models,Ā retail examples, and Core Web Vitals. Check out the 6 of Googleās SEO-related changesĀ that marketers should know for 2022.
Wednesday: There is still time to register for INBOUND 2021! Get your free pass to this virtual, 3-day event to sharpen your skills in content creation, SEO, industry trends, and all things marketing. Speakers from all sorts of industries will give you words of wisdom that you donāt want to miss.
Thursday: Are you supporting your teamās creativity? Problem-solving and innovative solutions often come from a place of creative freedom. Hereās Forbesā list on Four Ways Leaders Amplify a Teamās Creativity:
- Allow for flexibility and autonomy
- Sponsor breaks and retreats
- Actively strive for diversity
- Rethink your processes often
Join the Conversation
Danielle wrote, āElementor for WordPress sucks. Thatās all!ā ā¦and there is an obvious divide on this hot topic
Cara posted, āI just had the realization I have no vision or goal for our social media accounts because our leadership doesnāt understand it. Currently, itās pretty much another outlet to promote products, trainings, and events. I want to do more than ask people for more money. How did you establish the purpose/goal of your social channels?ā
Stephen asked, āIām researching brand stories and brand origin stories told via video. Links to some good ones or advice on where they might be? Since most are not customer-facing, they aināt easy to find. TIA!ā
Amy shared, āEvery time I try to omit this sentence from my emails, it finds its way back in. Itās practically involuntary.ā

Cinnamon Maple Whiskey Sour
Ingredients
- 1 ½ ounces (3 tablespoons) of bourbon
- 1 ounce (2 tablespoons) fresh lemon juice
- 2 to 4 teaspoons maple syrup, to taste
- Pinch of ground cinnamon

Steps
- Fill a cocktail shaker about two-thirds full with ice.
- Pour in the bourbon, lemon juice, maple syrup and a pinch of ground cinnamon.
- Shake, shake, shake.
- Pour fresh ice into your cocktail glass and strain the cold whiskey sour mixture into the glass.
- Put a little sprinkle of cinnamon or cinnamon stick for garnish.
- Enjoy those cozy Fall vibes.
Recipe by Cookie and Kate
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