META

🤯 Meta is making billions from fraudulent ads.

💰 Meta commits to spending $600B on US projects by 2028.

👍 Meta discontinues Facebook Like and Comment buttons for external websites.

ECONOMY

🦃 This Thanksgiving, brands are scrambling to reach both the haves and the have-nots.

📉 SNAP cuts or delays are bad news for Walmart and other retailers.

ADVERTISING

📍 Amazon Ads launches location-based Interactive ads for Prime Video.

🛒 Amazon’s Ads agent is here, alongside a new ads interface.

🎙️ Threads adds podcast promotion tools.

GOOGLE

🤖 Google rolls out chatbot agents for marketers.

🔍 Google simplifies the SERP.

BRANDS

📊 Infographic: The brands that lost the most value in 2025.

🫥 The important reason behind Doritos’ new minimalist packaging.

🍕 Sigh. Pizza Hut offers 6 7 deal.

Monday: For PPC, a high CTR is a win. But… more clicks doesn’t necessarily mean more success. A lower CTR can actually signal stronger targeting, higher-quality traffic, and ultimately, a better return on investment. To determine ad success beyond CTR, use impression-based metrics like these.

Tuesday: What’s the Bye-Now Effect, you ask? It’s a subtle psychological trigger that makes people more likely to buy when they see the word “bye.” Yeah, really. Because “bye” and “buy” sound identical, the brain unconsciously connects them. Here’s how to apply it.

Wednesday: The 2025 Link in Bio Social Media Compensation Survey gathered insights from 2,500 respondents from 390+ cities and 40 countries to understand how experience, title, industry, and other factors influence pay. Here are your key takeaways.

• 💡 According to our poll, 40% of social media marketers report that they’re currently underpaid.

Thursday: SEO traffic is indeed dipping in 2025. ChatGPT may be stealing search share, but new data from Grow & Convert suggests that Google’s AI Overviews could be the real cause. SEO is still working, it’s just harder to measure its full impact. Here’s how to adapt.

Can you solve this puzzle? 💙

🔥 Trending in The Daily Carnage Facebook group this week…

“Is anyone else just feeling so defeated by the state of social? The proliferation of AI, rage bait and influencers reacting to rage bait, glossy ads for dropship trash, scam accounts, the deterioration of feed controls, and what feels like encouragement and support for most of it from the big players is such a drag. I swear there was a time when it was mostly fun.”

💬 Our community of experts says:

• “I own a company and community in the social space that is all about keeping it social, but even with that I feel defeated.
  I have almost completely left the space and am in the middle of a career transition.”
• “In a nutshell, hard to convert when credibility is gone, so what’s the point then?”
• “I am diversifying the media mix for my clients for just this reason. Social is getting intolerable.”
• “I have learned to separate myself from work and set boundaries. I know it feels like we have to be ‘on’ all the time with social but I simply stopped subscribing to that.”
• “It has helped build my career, so I keep trying to focus on the positives. It enables so much fundraising for my nonprofit organization and brings people together.”

Static content is out. Interactive experiences are in—and Ceros is the creative platform helping marketers and designers lead the charge.

With Ceros, you can design, build, and publish content that earns attention—without touching a single line of code. Think immersive reports, scroll-stopping campaign pages, and product stories that actually make people want to click.

At the center of it all is Flex, the fastest, most flexible way to bring your content to life.

✨ Here’s why marketers love Flex:

• Total creative freedom: Start from a blank canvas, import existing designs, or remix premium templates. Your vision, your way.
• Performance that ranks: Best in class speed, SEO & AI discoverability built in
• No-code simplicity: Animate, add interactivity, and publish instantly. No devs, no tickets, no waiting.
• Martech-friendly: Integrates easily with your favorite tools, from HubSpot to GA4.
• Built for speed: Templates and pre-built sections help you go from an idea to a live experience in minutes.
• Responsive by default: Design once, publish everywhere. Ceros content automatically adapts to each device—no rebuilds required.

Because in a world drowning in visual sameness, interactive content isn’t just nice to have—it’s how brands stand out.

Ready to ditch the PDFs and build something people actually want to explore?

👉 Explore Ceros — and start creating content that moves people and metrics.

Answer: 2007.

Arguably, the course of our lives (and careers) changed forever after Facebook’s landmark November 6, 2007 announcement.