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🤩 Score! Instagram says it will recommend longer Reels in Explore.

💫 CapCut is back online in the US.

🗒️ Meta’s Community Notes model won’t apply to paid ads.

🔍 Google now requires JavaScript for search.

🖊️ Threads introduces a new markup feature.

👀 Infographic: YouTube, Netflix, and Prime hit viewing records in December.

💸 And more than half of Netflix subscribers now sign up for ads.

🥖 The business of tradwives—and why brands keep working with them.

🤔 What is Salesforce cooking up for marketers in its Spring 2025 release?

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Needs-based segmentation divides your audience into groups based on characteristics or behaviors, allowing you to tailor your messaging, products, and services to meet specific needs.

Unlike segmenting by personal traits (demographic), location (geographic), lifestyle (psychographic), or habits (behavioral), needs-based segmentation requires in-depth research into the problems and desires that lead customers to engage with your brand.

The result?

• Loyal customer relationships.
• Improved product development.
•  Increased market efficiency.
• Stronger competitive positioning.

These are the 4 most common needs-based segments:

1. Productivity-focused segment: Customers that value efficiency, time savings, and seamless workflows, seeking tools like automation or cross-platform solutions to streamline operations.
2. Cost-conscious segment: Customers that prioritize affordability, discounts, flexible pricing, and essential features that maximize value.
3. Quality-oriented segment: This group includes premium buyers who value superior quality, reliability, and exceptional performance, often at higher price points.
4. Innovation-seeking segment: These early adopters and tech-savvy customers seek groundbreaking technologies, unique features, and fresh ideas.

Check out Instapage’s complete guide to start implementing needs-based segmentation.

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Is this the year you finally clean out the junk drawer that is your LinkedIn saved posts?

You’ll enjoy your morning scroll so much more when it functions as a discovery and inspiration practice with content that you can actually return to and reference.

This Chrome extension lets you organize your saved content by tags and topics in one click. And it’s forever free.

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Let’s get it on the calendar.

Band-Aid is celebrating 50 years of its hall-of-fame jingle, “Stuck On You.” Kind of brings a tear to your eye and a scrape to your knee, no?

The brand is releasing a limited anniversary edition of bandages in its iconic tin packaging—introduced in the 1926 and discontinued in 1994—which is often collected and creatively repurposed.

The “Jingle Tin” will naturally feature the lyrics to the playful tune and will be supported by interactive store displays, influencer campaigns, and a cash giveaway.