SOCIAL

📌 You can pin your own comments on Instagram posts now.

🚪 Behind DoorDash’s new social strategy.

📈 Facebook ad costs jump 21% in 2025, but still beat Google.

👻 Snapchat’s CEO publishes an open letter about the app’s slowing growth.

👥 Reddit replaces member count with “visitors” and “contributions.”

🤖 OpenAI announces AI-powered hiring platform to take on LinkedIn.

CULTURE

🌸 Inside the social media frenzy around “The Summer I Turned Pretty.”

🎤 The biggest 2025 VMAs ad stunts, starring MrBeast and Sabrina Carpenter.

📘 HubSpot debuts a new AI playbook at Inbound as content marketing falters.

🧈 The packaging for Bose’s SoundLink Plus speaker is inspired by the butter yellow trend.

🌍 And Google shares trends and tips for 2025 holiday travel.

Monday: Over six weeks, Wimbledon produced nearly 6,000 posts across platforms, generating 144 million engagements, 2.7 billion video views, and 2.3 million new followers. The philosophy is simple: “Posted is better than perfect.” At the core of their system is a three-tier content framework they call Campfire, Bonfire, Firework.

Tuesday: More than half of consumers don’t fully trust AI-powered search results, according to a new Gartner survey. Fifty-three percent of U.S. respondents expressed skepticism about the reliability and impartiality of AI-driven summaries, while 41% said these overviews actually make searching more frustrating than traditional methods. Sixty-one percent want the option to toggle AI summaries on or off. So, how can we respond?

Wednesday: YouTube’s latest Culture & Trends report explores how younger audiences (especially teens) are redefining content through creative maximalism. This generation has grown up with YouTube as a constant and thrives on participatory, networked media. Rather than just consuming content, they actively shape it, curate it, and remix it. Here are four defining elements of creative maximalism.

Thursday: The Reddit Pixel offers a cost-effective alternative to retarget high-intent visitors and drive conversions. Retargeting ads differ from standard Reddit campaigns because they focus on “warm” audiences—users who have already shown interest—rather than cold prospects. Here’s how to build an effective Reddit retargeting strategy.

Can you solve this puzzle?

Taryn G. posted: “I am randomly getting videos with audio overdubbed and even AI video overdubbed to change the mouth movements, from English into Spanish.”

Kaylan posted: “My team and I are working on a list of industry-specific social benchmarks. Do you have any favorite sources you check out or recommend for this?”

Taryn L. posted: “Looking for ideas/feedback from those who have hosted successful hybrid events for employees.”

Susannah posted: “Has anyone used Brand2Social for social media scheduling?”

Catch up on the conversation with an episode of The Daily Carnage Show:

• Marketer Burnout: A Crisis of Creativity (16:29)
• Unhinged Marketing: The Age of Absurdity (15:07)
• State of Marketing: Pride Month, Neurodivergence, and More (18:40)
• Game-Changers: The Cannes Lions 2025 Shortlist (18:47)
• Brand vs. Planet: The Chilean Sea Bass (9:41)

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