Be in The Know
đź’¸ PayPal signs deal with OpenAI to become the first payments wallet in ChatGPT.
🔍 How AI search is changing brand visibility.
🧙‍♀️ Brands hope a second round of Wicked products will drive some retail sales magic.
🎬 Shorts now make more money for YouTube than long-form videos.
💅 e.l.f. Beauty launches ad campaign urging people to “Give an e.l.f.”
🎧 Watch: Ira Glass says every podcast is better at 2.0 speed.
20 Acquisition Channels
Acquiring early customers doesn’t have to cost you.
Try these zero-dollar, grassroots acquisition channels before spending big:
- Cold email
- Facebook groups
- Build in public
- Hacker News
- Early PR + distribution
- Product Hunt
- Integration directories
- Engineering product for growth
- Friends and family
- SEO (inbound)
- BetaList / BetaPage
- Podcasts
- Free tools (calculators, widgets)
- Competitor bad reviews
- Review sites (G2, Capterra)
- Partnership networks (AppSumo, StackSocial)
- Newsletter collaborations
- TikTok
- Viral referral programs
- Quora, Twitter, and Reddit engagement
These channels are all about storytelling, community, and smart positioning, not big budgets.
Head to Building Startups for more on each channel.
Q for You
Is YouTube Shorts part of your content strategy?
Create for YouTube Shorts
Adobe and YouTube are teaming up for a new integration.
Create for YouTube Shorts is a dedicated space inside Premiere mobile where you can craft, customize, and publish Shorts directly to YouTube.
You get multi-track editing, Firefly-powered AI tools, generative sound effects, and ready-to-use templates built specifically for short-form storytelling.
The Create for YouTube Shorts feature in Premiere mobile will roll out soon.
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Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.
Facebook Status Update
After a four-year pause on brand campaigns, Meta has revived Facebook’s emotional appeal with “A Little Connection Goes a Long Way” from Droga5.
The 60-second spot follows a group of friends reuniting on Thanksgiving Eve through a Facebook message, all set to Bob Dylan and Johnny Cash’s “Girl from the North Country.”
It’s a pivot from Meta’s heavy AI push in an effort to attract Gen Z and millennials back to the platform.
Ads from the Past
Underwood, 1963
