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↩️ Google does a policy 180 and relaxes restrictions on advertisers.

✨ Meta will add AI video editing to Instagram.

🚬 Lawsuit accuses major food companies of marketing “addictive” food to kids.

🌟 How Twix turned a TikTok nightmare into viral gold.

👂 Audible has set out to prove that its experience isn’t limited to the ear.

👾 LinkedIn wraps up your annual game performance with Playback.

🥤 Coca-Cola claims the soda emoji in Saudi Arabia.

💖 KFC’s new Saucy concept restaurant opens in Orlando, Florida.

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Listing your business in online directories helps you build citations and improve visibility in Google’s featured local results and main SERPs.

Here’s what to include in an online business listing:

• Consistent NAP (Name, address, phone number).
• A link to your website (plus UTM to track traffic from each directory).
• A detailed company description, including mission, culture, and values.
• Photos or video of your office, employees, or daily business operations.

And the top 10 free business listings you should start with…

1. Google Business Profile
2. Yellow Pages
3. Foursquare
4. Better Business Bureau
5. Superpages
6. Hotfrog
7. Merchant Circle
8. EZLocal
9. eLocal
10. Manta

Check out HubSpot’s comprehensive guide for more.

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Let’s get it on the calendar.

Australian agency Oblong has designed an OOH campaign for Brahma Kumaris to calm the masses during the holiday rush.

Made in collaboration with art therapists, the series of posters features soothing shapes and colors with instructions for mindfulness exercises.

“I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events,” Oblong’s CD Justin Ruben told AdAge.

“Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last-minute Christmas shopping.”