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64% of TikTok users buy a product after watching creator advertising.

Working with a TikTok creator that aligns with your brand is a way to establish favorability and trust to drive serious results. Here are the 4 elements your influencer content should incorporate:

1. Ditch the script. Authenticity rules. When it comes to TikTok, it’s important the creator’s own voice is preserved. Marketers should share enough information for the creator without providing a script. And long CTAs should go in the caption.
2. Find a natural hook. Your TikTok creator partner is successful with audiences because they offer entertainment value. Allow them to work your brand into their existing formats for maximum effect.
3. Use trends. There’s nothing quite like when a brand is bold (and nimble) enough to capitalize on a TikTok trend in an organic way. You know it when you see it. Work with your creator to identify long-term and short-term trends that match your tone.
4. Pick the right community. Your perfect-match TikTok creator might be popular in a niche subculture of TikTok that is adjacent to your traditional audience. Encourage them to use the lingo and video formats popular to their community for credibility.

Head over to TikTok for Business to find more insights.

Grin is an end-to-end creator management platform that integrates with your entire marketing stack. The dashboard allows you to find influencers and creators, manage relationships, track ROI, ship products, create discount codes, pay commission, and more. Plus, Grin provides a credibility score for every account, so you can be sure a creator’s engagement is authentic.

Another day, another Pete Davidson campaign. This time he’s been transformed into a robotic smartwater dispenser so he can be two places at once. In his own words: “Pretty weird, right? I didn’t come up with it.”