Do Ya Know?
Happy Halloween, Carnies.
Whatās the name of Snapchatās ghost mascot?
Trending Stories
CAMPAIGNS
š 2025āsĀ top Halloween ads, according to AdAge.
š Inside NikeāsĀ fall marathon seasonĀ strategy.
šŖ Chips AhoyĀ goes upside downĀ for Stranger Things.
š§āāļø Brands hope a second round ofĀ Wicked productsĀ will drive some retail sales magic.
POLITICS
šØš¦ Re: CanadaāsĀ Reagan tariff adĀ that caused a ruckus.
šļø Political campaigns love copying brand logos.Ā Hereās why.
ADVERTISING & PERFORMANCE
š¤ Well⦠the ChatGPT Atlas browser couldĀ drain ad budgetsĀ by mimicking human clicks.
š¢ Google Ads reflects onĀ 25 years.
š How AI search is changingĀ brand visibility.
SOCIAL & CREATOR ECONOMY
š» Threads launches disappearingĀ Ghost Posts.
š§ Pinterest introsĀ AI-powered recommendations.
š Sephora now hasĀ 1,000 creator storefronts.Ā What does that mean for affiliate marketing?
What We Learned
Monday: Trend-jacking can deliver short-term engagement, but it rarely builds long-term cultural influence. So, how do you move from participation to ownership? You have to know your brand, have a clear voice, and create moments that feel organic, not opportunistic.
Tuesday: According to Taligenceās Q3 U.S. Marketing Jobs Report, listings for entry-level marketing roles dropped 8.6% year-over-year, though a 5.4% quarterly uptick hints at a slow rebound. The average marketing job now stays open 41 days. CMOs saw a 10.1% YoY pay drop. Meanwhile, entry-level salaries remain stagnant at about $50,000, with minimal movement from last year. Hereās the breakdown.
Wednesday: Marketing, party of one? Youāre the strategist, designer, copywriter, analyst, and occasionally the person packing boxes. The āsolo marketerā title is becoming increasingly common. Hereās how to survive and thrive alone (if you must).
Thursday: Acquiring early customers doesnāt have to cost you. Focus on channels driven by storytelling, community, and smart positioning, not big budgets. Try these zero-dollar, grassroots acquisition channels before spending big.
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āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.āĀ ā Danielle Blanchette, Digital Summit (2025)
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Ads from the Past

North Carolina Travel & Promotion, 1960s
Did Ya Know?
Answer: Ghostface Chillah.
As you can probably guess, Snapchat CEO Evan Spiegel and was inspired by Wu-Tang Clanās Ghostface Killah.





