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GIPHY’s 2025 forecast.

Be in The Know

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💡 The state of DEI at the end of 2024.

🤷 This year’s most overhyped marketing trends, according to CMOs.

💰 Salesforce plans to hire 2,000 people to sell its AI products.

GIPHY 2024

2025, According to GIPHY

When you think about it, who has a better pulse on the budding trends among the youths than… GIPHY?

GIPHY used its treasure trove of search data from this year to predict what’s to come for culture in 2025.

Here’s the trend forecast: 

  1. Verbosity. We’re done abbreviating! Increased search volume for vocab like “lugubriousness” and “pulchritudinous” suggests that we’re fighting back from brain rot.
  2. Group Chat Slang. “gm chat,” “gn chat,” “hey chat.” The world is just one big group chat.
  3. RIP Millennial Internet Slang. Searches for “lol” and “vibe” are dwindling, while “aura” and “ijbol” are rocketing. Sksksk.
  4. Viral Zooperstars. The Moo Deng moment represents a new preference for animal and animated influencers.
  5. Vintage Internet. Put on your “flare jeans,” grab your “digital camera,” and go play some “flash games” with your friends.

Learn more from GIPHY’s data.

Q for You

Knowledge check! "ijbol" means...

Content + Data = Every Marketer’s Focus in 2025 💪

We all know great content wins the day, but great content that’s built using data insights is 👌

Two exciting new speakers have joined the Digital Summit Chicago lineup (April 16-17, 2025) and they will provide you with the recipe to win next year.

Enter stage right: Michael Nevski, Director of Global Insights at Visa, and Pamela Muldoon, Content Strategist & Consultant at Operation Content. These top Digital Summit speakers will lend their expertise to the best marketers in Chicago with each of their sessions designed to help you get ahead.

Michael Nevski will share actionable insights on how to harness consumer and economic data to drive smarter marketing decisions. Attendees will learn to connect economic trends with consumer behavior to craft campaigns that truly resonate.

As a Fractional Head of Content, Pamela Muldoon empowers content teams to evolve into strategic departments that drive business success. She mentors content professionals in developing key interpersonal skills that elevate their careers to new heights.

But wait, there’s more! 🕺⬇️

Top marketing experts from YouTube, Reddit, Papa Johns, Invesp, and charity: water will also be there, bringing you strategic insights to manage leadership expectations and critical takeaways to tune up all of your campaigns.

For a limited time, save $300 off any ticket tier + another 30% off with code CARNEY30 on all 2025 Digital Summit events!

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Wendy's Ornament

Spiciest Ornament Ever

It’s hard for a brand to stand out during the holidays.

Every other commercial has an obligatory puppy or long-distance grandma and a cloying storyline about the passage of time.

Finally, Wendy’s has made something for the grinches and scrooges!

Fans expeditiously sold out their limited-edition Spicy Chicken Sandwich holiday ornament that straight-up roasts you 8 ways to Christmas.

It comes with a QR code for a free edible sandwich, too.

Ads from the Past

Target, 1989

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