• Big with Gen Z: seaweed, fungi, and train journeys — according to Pinterest’s predictions.
• Instagram announced a game-changing update (including that “Notes” feature reminiscent of your AIM status).
• Skip to the good part: Google is piloting a test to expand its search capacity within videos.
• Netflix’s hit show Emily in Paris will feature a storyline on a real-life McDonald’s campaign as part of an innovative partnership.

Monday: RIP to the static homepage. Your best bet is to decrease your page-load time, privilege critical content above the fold, avoid flicker, personalize everything, and don’t skimp on good design.

Tuesday: Your professional bio is probably stale. But you have a great personality, right? Entrepreneur has you covered with 13 ideas to spice up your bio for colleagues and clients.

Wednesday: Spotify Wrapped is a case study in viral campaign success. Building excitement with an annual tradition, generating irresistibly sharable content, and offering real social value to your users can skyrocket your Twitter mentions.

Thursday: The zero-clicks phenomenon might be affecting your SEO strategy. Semrush’s numbers suggest that the journey a user takes toward their destination may be way more complex than we thought. One thing is for sure: users are looking for immediate results from snippets and Direct Answers.

Marta asked, “What are the best elements of a conference or company retreat you’ve experienced?”

Sarah shared “The 12 Days of Marketing Christmas,” generated by ChatGPT’s AI.

Michelle asked for recommendations for a top-tier content strategy conference to attend in 2023.

Samantha asked, “Anyone know where I can get certifications for Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud—from a marketer’s standpoint?”

The Daily Carnage team will be OOO to eat, drink, and be merry—but we’ll be back in your inbox on Tuesday the 27th.

🥂

Ingredients

• 1 whole egg
• 1 oz heavy cream
• .5 oz maple syrup
• .25 oz St. Elizabeth Allspice Dram
• 1.5 oz Paul Beau VS Cognac
• Freshly grated nutmeg, to garnish

Steps

1. Combine all of the ingredients into a shaker.
2. Shake without ice first, then add ice and shake again to chill and dilute the eggnog slightly (by about 1 ounce).
3. Strain into a chilled glass and garnish with freshly grated nutmeg.

Recipe by Town & Country

Which fast food chain’s “$10 Chicken and Wine” deal has been Japan’s favorite Christmas dinner since 1974?

Answer: KFC.

“KFC came to Japan in 1970, and held the first Christmas campaign in 1974, selling the combination of KFC’s original recipe chicken and a bottle of wine,” says Yuko Nakajima, chief marketing officer of KFC Japan. “Fried chicken and wine became a hit right away and a new Christmas custom for the Japanese market was introduced. This quickly evolved into a tradition for the market, ‘Fried Chicken for Christmas’.”