Did Ya Know?
Let’s see if you know your numbers. How many zeroes are in a googol?
Top Posts of The Week
- The Ray Ban Stories were a total flop.
- Wait, the Poppi soda merch is really good.
- Google Ads released these new features to help you prep for holiday campaigns.
- This new Instagram feature would make collecting UGC a breeze.
What We Learned
Monday: Google’s Search Generative Experience (SGE) is still in development but poised to radically change the future of search. Here’s what users who enable SGE in Search Labs can expect.
Tuesday: It’s crucial for marketers to optimize content for AI-generated answers because these will appear above traditional search results in Google’s Search Generative Experience. Here’s how.
Wednesday: OpenAI is enhancing productivity and efficiency with these simple but consequential ChatGPT updates.
Thursday: Google recently released a guide to understanding the role of artificial intelligence in optimizing Responsive Search Ads.
The Conversation
Ashley asked, “I am looking for a tool to test ad creative in platform (i.e. TikTok, IG Reels) that can be exported OR shared directly via link to clients for approval. Any recommendations?”
Will asked, “What are some of your best sources for info and data when it comes to your targeting efforts, especially involving some behavioral demographics?”
Emily asked, “What kinds of performance metrics are available on the back end of Threads?”
Jennifer asked, “Thoughts on SERanking vs SEMRush?”
Cruel Summer Cocktail
Ingredients
- 1 oz White Rum
- 0.5 oz Strawberry Syrup
- 0.5 oz Lemon Juice
Steps
- Rest a bar spoon into a rock glass and fill with ice.
- Add in your white rum, strawberry syrup, lemon juice, and coconut sparkling water.
- Give it a stir with your bar spoon to combine the ingredients. Remove spoon and serve.
Recipe by Elle Talk
Ads from the Past
Arrow, 1937
Did Ya Know?
Answer: There are 100 zeroes in a googol.
If you don’t know, now you know! The search engine giant’s name is inspired by a really, really big number.
