News
Be in The Know
- Infographic: See if you’ve made any of these 21 common website mistakes typical of small biz.
- To quote Wendy’s, “X gonna give it to you.” And other brand reactions to the app formerly known as Twitter.
- See how you measure up in the 2023 SEO Industry Benchmark report.
- TikTok’s e-comm business is coming, and it’s called TikTok Shop Shopping Center. Not a typo.
Tactics
Optimize These 6 Emails Before Q4
Here’s how to fine-tune your email programs before the holidays hit:
- Acquisition. Studies show that when an acquisition form is up at the top of your email, you get more registrations. If you’re hesitant to give up that real estate, try testing it out.
- Welcome email. This one should represents your brand; look great on mobile; allow for images both enabled and blocked; and include brand statements, disclaimers, personalization—and “thank you,” of course.
- Onboarding email series. Be discerning about whether or not your brand needs an onboarding program.
- Transactional emails. Do your transactional emails take full advantage of cross-sell and upsell opportunities while customers have their wallets out? Dynamically insert the next logical purchase to boost revenue.
- Marketing automations. Birthday emails, for example, are an opportunity to be authentic and have a little fun. How can you break through the noise?
- Opt out / opt down. Building a healthy list is hard work. Keep your subscribers by allowing them to choose between opting down to a lower frequency and opting out altogether.
Get the full scoop at MarTech.
Poll
Q for You
Tools
2Slash
This handy tool is like having a pair of ruby slippers on hand.
Type // in any text field and you activate an AI assistant who can help generate social media content, answer questions, write emails, check your grammar, generate code, explain things to you, rephrase and translate, and more.
Watch
ALF Returns
Hey, Gen X: Remember ALF? Your fave alien life form is back to promote Mint Mobile, Ring and other brands in a “Caturday Marathon” of the 80s sitcom on Ryan Reynolds’ The Maximum Effort Channel. Thanks, Ryan.
