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• This sunglasses brand has 5 Instagram accounts… strategically.

Fake door testing is a research method used in UI to gauge demand and validate interest for a product or feature before development.

Essentially, you create a visual representation of a feature within the UI—like a CTA button—that appears functional and accessible to users, but in reality, does not lead to any actual outcome.

If a significant percentage of landing-page visitors click on your dummy button, you might consider pushing that feature through to development.

Here’s how to implement a fake door test:

1. Identify the feature or functionality you want to evaluate.
2. Design the fake door as an interactive button, link, or menu option.
3. Monitor user interactions through various analytics tools or manual observation.
4. Analyze insights and patterns, such as the number of users who clicked on the fake door, how long they spent interacting with it, or any comments or feedback they provided.
5. Based on the data and insights gathered, evaluate the level of user interest or demand for the feature.

Take a closer look at this research method over at UX Design.

We’re entering a generative search environment where expertise is more important by the hour. This report synthesizes insights from over 4000 business leaders to illuminate how thought leadership can drive long-term value for company stakeholders. Dig in to implement your own thought leadership strategy by tapping into future trends.

Nespresso’s new campaign has George Clooney and Julia Garner at a swanky party betting on which coffee pod each guest will select. The stakes? Their rides home.