• Ever wanted to know exactly how Spirit Halloween stores move so quickly?
• The North Face launches a campaign with Gucci that takes outdoor wear to the streets
• Former President Donald Trump announced his new social media platform called Truth Social last week, and it was promptly hacked by Anonymous
• Poshmark officially launches their Brand Closet program for large brands to sell on the platform

Monday: Google Analytics is in its newest generation called GA4 and that means a whole set of updates to data tracking. ReadWrite went through the 7 benefits of GA4 including mobile app tracking under one property, better reporting, and predesigned actions. One thing we love to remind marketers about is that it’s best practice to use both GA4 and Universal Analytics. 

Tuesday: You know the popular saying, “failing to plan is planning to fail.” Getting a marketing campaign together does mean mapping out a plan. But where do you start? Luckily, Semrush gave their detailed guide to effective marketing campaigns so you can ask all the right questions.

Wednesday: Marketing done for movies can give some amazing strategies ideas. Horror movies especially get pretty creative. See for yourself…

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Thursday: As a marketer…what gives you the willies? Is it server issues? Scary clients? Maybe your own inbox? Propelrr gave a list of 12 horrifying things to marketers. We warn you, these are all based on true stories and might give you some terrible flashbacks.

Danielle shared, “god i love this time of year”

Frank asked, “I have a US tech client who wants to get his company on Wikipedia, but keeps getting rejected. The page is already written. Anyone have experience in getting past the guardians of that gate?”

Jessica wrote, “Do you feel like your undergrad prepared you for your full-time job? I’m feeling like there’s a lot that was never covered in my marketing degree.”

Kaylan posted, “Any one manage webinar programs and use marketo? I’d love to hear how you set up reporting.”

Ingredients

• 2 1/2 oz Midori melon liqueur
• 1 oz of Vodka (optional)
• 2 1/2 oz orange juice
• 2 1/2 oz lemon lime soda
• Black sugar (optional)

Steps

• Add ice to a cocktail shaker and pour Midori, vodka, and orange juice in.
• Shake it like a spooky, scary skeleton.
• Rim martini glasses with black sugar if you’re feeling it.
• Pour in the mix, soda, stir, and serve.

Recipe by The Chunky Chef

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What is this year’s most popular Halloween candy in the U.S.?

d. Reese’s Cup

According to The Candy Store, Reese’s Cups reign supreme. Check out their list of favorites state by state.