• Buick has a brand new tagline.
• Game break: This is your chance to finally crush that Mucinex mucus character.
• Could Instagram’s “Friend Map” have implications for marketers and brands?
• Google’s Search Partner Network update will give advertisers more visibility and control.

Search Engine Land asked ChatGPT, “How can I improve my prompts to make AI-generated content seem more human-like?” 

This is the ticket, according the bots:

• Be specific and detailed.
• Request a conversational, casual, or friendly tone, which will prompt the bot to bring in more colloquial language, contractions, and relaxed sentence structure.
• Incorporate emotions and sensory details.
• Ask for personal opinions or experiences. Did you know AI can simulate personal anecdotes?
• Use examples or analogies.
• Adjust complexity according to your audience.
• Encourage storytelling. Content that follows a narrative structure is more accessible and engaging to readers.
• Request examples of dialogue.
• Iterate and refine. Your initial attempt won’t always yield the best results. Keep trying.
• Understand AI limitations. You’ll need to refine your prompts in order to distill complex and abstract concepts with AI.

Check out the deep dive at Search Engine Land.

Planable is a content collaboration platform that makes marketing teamwork a breeze. Create, plan, review, and approve all your content for social media, blogs, newsletters, press releases, briefs — you name it.

Recently, Planable made analytics simple, too. Imagine this: crafting, planning, reviewing your marketing content with ease, and now, diving into data insights in the same clean, easy-to-navigate space. Because, let’s face it, getting to grips with your data should be fun, not a headache.

All the insights you need, now at your fingertips, in the same spot you’re using to create magic with your content team.

Try Planable for free.

Canada’s Cannabis Act prohibits advertising that shows products, people, paraphernalia, and the inside of stores related to cannabis. Plus, most advertising channels filter it out automatically.

Cannabis chain Stok’d had to find a radical loophole to get in front of audiences.

They invested in promoting the stores beside Stok’d locations—a nail salon, a bookstore, a flower shop, and more—in clever video, OOH, and digital campaigns laden with slang coded for the target audience. Blazing nails, anyone?

The campaigns got some UGC play, and Stok’d got some major street cred. Scrappy, funny, good-natured… everything you want from your cannabis provider.