Be in the Know
- Don’t call it a comeback. The iPod touch is coming back. It hasn’t been updated since 2015.
- Google makes mobile-first indexing the default for all new domains.
- Want your apps to look better at night? Dark mode is coming to iOS 13.
- MacKenzie Bezos is giving half of her $37b fortune to charity and philanthropy.
Under the Influence
Fact: Marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media.
That’s a killer stat.
If you’re able to afford an influencer like Kylie Jenner (up to $1m per sponsored post), good on ya. But, if you’re working with a smaller budget, you can still leverage the power of influencer marketing.
How?
Micro-influencers.
Micro-influencers are those with between 10–100 thousand followers, tending to appeal to a more niche audience. 97% of micro-influencers on Instagram charge $500 or less per sponsored post, and 84% charge $250 or less.
Not only are micro-influencers more cost-effective, but they often have a closer relationship with their followers (aka better engagement).
So, how do you find a micro-influencer?
- Start with your own following: If you already have a decent-sized following, check your followers and see who’s liking and commenting. There’s a good chance your micro-influencer is already in your social network.
- Use Hashtags: Yes, hashtags still work. Take a few minutes and search for #[yourbrand]. If nothing pops up, try other hashtags relevant to your brand.
- Peep the competition: Head over to your competitors’ social media channels. Just like you did with your own following, check out to see who is following your competition. There’s a good chance they’ll like you too.
Now that you found an influencer, it’s important to know what to look for in one. *Hint: analytics are very important!
Click ‘Read Now‘ below to learn what to look for and how to track an influencer campaign.
Get More Done Now
Whether you’re trying to find a micro-influencer or plan next month’s content calendar, one thing is for certain; it takes time. It doesn’t have to though.
Today’s tool comes in the form of a real human being. For only $49/month, you get to choose from hundreds of fully trained marketing apprentices that are eager to show off their skills.
We’ve personally used GenM and are big fans. From content writing to social media and everything in between, you get 40 hours of work per month for only $49 bucks.
To sweeten the deal, GenM is offering $25 bucks off for Daily Carnage readers. That’s a win-win right there. Give it a try.
Watch
The Robots are Coming
Seriously, they are.
Autonomous vehicles are obviously already a thing, but what about self-delivering, self-driving vehicles? Ya, it’s getting weird.
Ford Motor Company is working on self-delivering robots that could be deployed as early as 2021. Check out the video below.
