Top Posts of the Week
- 10 Graphic Design Rules You Should Never Break [Infographic]
- Apple is hiding a smile behind its new mask emoji
- Facebook Issues Official Response to Claims Made in Netflix Documentary ‘The Social Dilemma’
- Instagram Releases New Features to Celebrate its 10th Birthday, Including Stories Map
What We Learned
Monday: Ahrefs shared how to efficiently write the perfect meta description. Make sure you expand on your title tag, match search intent, use active voice, and be concise.
Tuesday: Wistia covered 6 simple videos anyone can make for social media. Some of them are:
- Highlight your company culture
- Recap a piece of content
- Promote your podcast
- Behind the scenes video
Wednesday: Orbit Media dove into updating content for SEO and how to teach your old blog new tricks. Revisiting old blog content is crucial and will only improve your site. Existing content has already been vetted, and you’ve already done much of the work. Start with posts that almost rank high and need a boost, or articles that once created a lot of buzz before dwindling.
Thursday: DigitalMarketer gave us 4 simple ways to increase the value of your customers. Strategies include bundling products and services with a discount, sending cart abandonment emails, and priming customers with content.
Join The Community
Nathan asked, “What is your favorite marketing podcast?”
Aly posted, “Tools for brand monitoring on LinkedIn? Looking for a comprehensive social listening / brand monitoring tool.”
LeighAnn is wondering, “What are your favorite free and paid digital flipbook sites? Has to be able to embed links.”
Dorka said, “Trying to figure out what social media to focus on for our brand and Twitter came up. What do you think of Twitter for marketing?”
Fall Poisoned Apple Cocktail
- 2 oz apple brandy or calvados
- 3 oz fresh apple juice
- 1 oz cranberry juice
- 0.5 oz real grenadine syrup
- 1 egg white
- 2 dash nutmeg
- 4 dash cinnamon
- green apple slice
- dash cinnamon (for garnish)
Juice 1 large apple.
Add all ingredients, aside from the garnishes, into a shaker without ice.
Add ice and shake. Strain into a large coupe glass.
Garnish with apple slice and dash of cinnamon.
Recipe from Sugar & Cloth
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The Guinness World Record for heaviest pumpkin is held by Mathias Willemijns from Belgium and his ___________-pound pumpkin.