Be in the Know
- PBR tweeted some NSFW tweets about Dry January…
- For those participating in Dry January: 13 non-alcoholic beverage brands
- Still holding on to dear life to that BlackBerry? BlackBerry will no longer be supported starting today 💀
- Starting on January 19, Facebook will remove targeting options for some ads
A Big, Fat, Long List of Marketing Tools to Use in 2022
January is off to a hot and heavy start, especially if you didn’t already solidify your marketing tools budget for 2022. No platform does it all (but maybe one day), so you’ll need a collection of tools to get things done for analytics, social media management, customer relationship management, project management, email marketing, and your overall site management.
See if there are tools you haven’t heard of before and what combination of them you might need for your business:
Marketing Management Tools
- HubSpot for lead generation and automation
- Honeybook for CRM
- Monday.com for HR and brand management
- Wrike for project management and account-based marketing
- EngageBay for automation and account-based marketing
- Pipedrive for CRM and contact management
- Salesflare for CRM and account-based marketing
- Bitrix24 for appointment management
- Lusha for CRM and data extraction
- AeroLeads for lead generation
- Pardot for lead generation
- Sprinklr for marketing automation
- Smartsheet for general business management
- Trello for team collaboration and campaign management
- Airtable for content management and automation
- Asana for project management and campaign management
- OptinMonster for lead management
Social Media Marketing Tools
- Hootsuite for general social media publishing
- Sprout Social for social media marketing and publishing
- Buffer for general social media management
- Social Status for general social media management
- BuzzSumo for analytics and influencer trends
- Sixads for social media ad management
Data Analytics Tools
- Google Analytics for your web analytic essentials
- Semrush for SEO and ad analytics
- Coupler.io for data integration
- CloudTalk for lead data and communication solutions
- Outfunnel for customer data and marketing automation
- Ahrefs for SEO and keyword tracking
- Moz Pro for a full SEO toolkit
- Leadfeeder for website analytics
Website Design and Other Web Tools
- Hotjar for customer experience management
- Optimizely for A/B testing and personalization
- Unbounce for landing page optimization
- SE Ranking for link management
- Wix for fast website building
- Elementor for WordPress web design
- Venngage for simple graphic design solutions
- Omnilink for landing page creation
- ConvertFlow for landing page creation
- Squarespace for website building
- Google Search Console for keyword research and SEO
Email Marketing Tools
- Mailchimp for newsletters, email marketing, and automation
- Sendible for email and social media marketing and monitoring
- Constant Contact for email marketing with e-commerce
- Drip for personalized email and SMS
- Campaign Monitor for email marketing
- Marketo Engage for email marketing and lead management
- Kartra for email and affiliate marketing
- AWeber for email marketing
- Omnisend for email marketing
UnboundB2B broke down the key features, prices, pros, and cons for each one of these tools so check it out!
Q for You
One more tool...
So since we’re talking about tools to help your marketing, check out Scalemail Referrals!
Scalemail is a referral system we created to scratch our own itch –– We wanted to create an incentivized way for our readers to refer more subscribers to The Daily Carnage!
You’ve probably seen the nifty little counter at the bottom of your email that tracks your referrals before reaching a prize tier. And if you haven’t…try it out for yourself to claim your swag!
Ask for a demo of Scalemail to see how it can help scale your list by turning your most loyal subscribers into your brand champions.
Watch
Just Keep Swimming
Fiverr made this ad about how it has helped out a business: Salmon Endurance Swimming School. Many businesses are able to get their marketing done thanks to freelancers and short-term contracts. That’s exactly what this school of fish had to do, too. So long as they don’t get eaten up by grizzlies, these fish are gonna keep swimming towards success.
“Knowledge is a tool. And like all tools, its impact is in the hands of the user.”
Dan Brown
