Top Posts of the Week

• Google’s management has issued a “code red” re: ChatGPT. The artificial-intelligence chatbot created by OpenAI is cause for concern over the future of search.
• These were some of the most unbelievable logo fails of 2022.
• Your tech is your creative instrument. Try some self-care tips to cut down on your digital clutter in 2023.

What We Learned

Tuesday: If you’re looking to level up your ad campaigns in 2023, try experimenting with your approach to targeting. Shift up to 10% of your budget at a time. Always set aside a sum for A/B testing, which you should be doing whether your satisfied with performance or not. And, of course, always be monitoring your analytics.

Wednesday: CTAs and SEO go a long way with TikTok’s FYP algorithm. The more you encourage positive user interactions with your content and sweat the small stuff—like captions, hashtags, and description keywords—the better your videos will perform.

Thursday: Have no fear. Generative AI isn’t coming for your job… yet. For now, tools like ChatGPT can actually enhance your workflow by coming up with keyword suggestions, drafting content for you, and even writing a little code.

It’s been real, 2022. Pour one out for a year full of highs, lows, and marketing woes.

1. Web3: More brands will launch NFT strategies to build and grow their communities.
2. AI creation tools: Threat or opportunity? One thing’s for sure: they’ll forever change the way we interact, engage, and purchase.
3. Cutting back on cookies: In light of shifting data privacy laws, brands will need to prioritize a first-party data strategy.
4. Here to stay: Influencer marketing, short-form video, and native ads.
5. Back from the dead: OOH will continue to benefit from digital content, enhanced programming, and improved measurement tools.

Subject: [Your Brand] x The Daily Carnage Sponsorship 🚀

Preview Text: Get your content in front of 30k+ marketing fans in 2023.

Let’s do this.

Ingredients

• 1/2 ounce creme de cassis
• Dry Champagne (or other sparkling wine), to top
• Lemon twist, to garnish

Steps

1. Pour the creme de cassis into a Champagne flute.
2. Top with Champagne.
3. Garnish with lemon twist.

Recipe by Liquor.com

So, which word or phrase was NOT on Oxford Dictionary’s Word of the Year short list?

Answer: “Quiet quitting” didn’t make the short list—but it was a cultural moment, to be sure. Even Kim Kardashian was weighing in on the trend, which put an end to “above and beyond” and celebrated getting by on the bare mimimum at work. Perhaps more interesting than the concept itself were the public’s varied reactions to quiet quitting, revealing our own relationships to productivity and the current cost-of-living crisis.