• Facebook has acquired Servicefriend, which builds ‘hybrid’ chatbots, for Calibra customer service.
• Tinder’s interactive series ‘Swipe Night’ could bring a needed boost to user engagement.
• PayPal reinstates controversial policy of pocketing fees from refunds.
• YouTube creators hate the new verification system.

If you’re new here, welcome. Every Monday, we talk about SEO.

Sometimes, we get weird and call it SEO Monday.

Today’s SEO section is all about what you need to do to rank in 2019. We’re gonna keep it short and sweet because it’s Monday. To dive in deeper, make sure you smash that button below.

Alright, here’s what you need:

• A secure and accessible website: In order for your site to rank, Google needs to be able to crawl it. Make sure you have a robots.txt file (it tells Google where it can look for your site) and a sitemap, which lists all of your pages.
• Page speed: Google is putting a lot of emphasis on mobile page speed. If your site is slow, it could get take a hit on your SEO rankings. Takeaway: make your site faster. Check out Google’s mobile testing tool to see how you rank.
• Optimized content: If you’re not using relevant keywords in your content, you’re gonna pay for it. Google’s algorithm is built on keyword research. Spend some time doing keyword research and make sure you’re building your content around what people are actually searching for.
• Links: Google likes links. Inbound links, Outbound links, and Internal links. Make them your best friends. They’ll help significantly to boost your search rankings.

There are 6 more tips below. Get after it.

It’s ours.

Today’s tool is pretty straight forward and definitely worth checking out.

Guard is an artificial intelligence tool that reads privacy policies for you and spots the threats in them.

From Twitter to Netflix, Guard will tell you what you need to watch out for.

Here it is…

Part 3 of the Ilana Glazer (Broad City star) for Nike series.

She started off hating running. She might be hooked now.

You decide. 👇