Be in The Know
🍩 Krispy Kreme donuts are coming to McDonald’s. Lovin’ it or no?
📜 Brands are starting to add AI restrictions to contracts.
☕ Thirty years later, Keurig has introduced plastic-free pods.
⬇️ Infographic: These factors are affecting your Google Ad positioning.
Google Search Operators to Know
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Ahrefs has compiled a list of Google search operators: those that work, those that yield unreliable results, and those that Google has deprecated. Do you know these reliable search operators?
| Search operator | What it does | Example |
|---|---|---|
| “ ” | Search for results that mention a word or phrase. | “steve jobs” |
| – | Search for results that don’t mention a word or phrase. | jobs -apple |
| * | Wildcard matching any word or phrase. | steve * apple |
| ( ) | Group multiple searches. | (ipad OR iphone) apple |
| cache: | Find the most recent cache of a webpage. | cache:apple.com |
| filetype: | Search for particular types of files (e.g., PDF). | apple filetype:pdf |
| OR | Search for results related to X or Y. | jobs OR gates |
| | | Same as OR: | jobs | gates |
| site: | Search for results from a particular website. | site:apple.com |
| related: | Search for sites related to a given domain. | related:apple.com |
| before: | Search for results from before a particular date. | apple before:2007-06-29 |
| after: | Search for results from after a particular date. | apple after:2007-06-29 |
Check out the complete guide at Ahrefs.
Q for You
Supercal
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Calendar apps fill free slots in your day, which can result in a staccato workflow (9 a.m. meeting, 10:30 a.m. meeting, noon meeting, and so on).
Supercal batches your availability into “preferred slots,” so you have a chance to enter flow, “deep work,” intense focus, or whatever you want to call it. That magic two hour jam session we chase all week.
ICYMI
- On the Carney blog: “Which comes first, the copy or the design?” We propose a new mental model to better understand collaboration.
- Carney’s Creative Director shared a very important distinction between marketing for funnel cakes… and a marketing funnel cake.
- The feedback from our 2024 Marketing Trends Report has been stellar. Thanks for reading and sharing!
- We have cool new Threads. 👖 But seriously, follow us on Threads.
Watch
Corpse Paint 🖤
You know what? We love the (sold out) e.l.f. Cosmetics x Liquid Death collab.
This sketch-comedy spot encourages you to “murder your eyes, lips, and face” with 5 new totally goth makeup products that come packaged in an adorable coffin.
It’s not a phase, Mom!
