Be in the Know
Inside Google Marketing: 3 marketing myths we busted this past year
topic: general marketing
2019 is behind us and these marketing myths need to stay there. Jumping right into it this morning!
Marketing myth 1: Video is slow and expensive to produce
Whip out those iPhone cameras, fam. Video content doesn’t have to be a huge production filled with fancy lighting and designer rooms. A team at Google was tasked to find a faster, cheaper, and more effective way to do video. In comes, Directors Mix. It allows you to create custom videos on a massive scale.
Marketing myth 2: The more data you have, the better
With all the metrics to track from bounce rate to length of videos watched, we love our data. It’s both a blessing and a curse. With all that available data it can be really tough to make a decision.
Google honed in on three key measurements: capturing people’s attention, they’re behavior in response, and the campaign outcome.
Marketing myth 3: Humans are being replaced by machines
Artificial intelligence, machine learning, robots taking over the world… and our jobs? Google doesn’t think so. Well, not for marketers at least.
Google says machine learning should be used in our favor, not a replacement. – “…it’s about understanding what machines do better than us and letting them get on with it, freeing up humans to lean into what we do uniquely well: insights, inspiration, and creativity.”
Get the full details in the article from Think with Google. Smash the button!
Google Ad Grants
topic: digital advertising
Today’s tool is for our non-profit friends! If you’re a non-profit with limited to no budget for online advertising or search engine optimization, then Google Ad Grants could be your go-to.
Qualified GAG accounts come with $10K monthly cap at no extra cost. With it, non-profits can create keyword, text-based ads. Click below to learn how it works and if you’re eligible.
The Ikea Winter Sale
Ikea is the only place we know where you can get kitchen legs, solar panels, and meatballs! And the latest ad spot is boosting its Winter Sale; aka the-offers-are-irresistible sale, aka deals-so-good-you-should-stop-watching-the-commercial-and-start-shopping sale; aka… Gramps had the best dang line outta the whole commercial.
Ads from the PastAds from the Past
Late 1980s – The “Mac Tonight” Character, McDonald’s
“Don’t push people to where you want to be; meet them where they are.”
Meghan Keaney Anderson