• Facebook’s new name is Meta and here’s a breakdown of their new logo
• To celebrate their 20th anniversary, Xbox redesigned their website to feel like early 2000’s nostalgia
• Hallmark is promoting video greeting cards that combines a physical card with a custom stitched video
• Jeep lovers, you can now customize your precious Wranglers and Gladiators with Jeep’s new online Graphic Studio

Monday: The Digital Marketing Institute’s podcast “Ahead of the Game” had copywriting expert Kate Toon as their guest. She covered everything about copywriting in the marketing industry, tools to use, and her top writing tips. Listen to the whole podcast for writing tips from a copywriting pro.

Tuesday: We ❤️ Litmus! Litmus is one of our favorite email resources and they’re always down to be email guinea pigs, sharing their findings with the world. Litmus has done it again by giving their 2021 State of Email Report full of statistics and strategies for emails now and in 2022.

Wednesday: Where else can you turn if something isn’t on Wikipedia? Shivar Web covered how to use Wikipedia as a content and SEO tool. Our favorite pieces of advice:

• Find Wiki articles related to your content that are missing citations and see if your links would help it out.
• Topic research is a breeze when you can drill down to the right terminology.
• Making a Wikipedia page for your org might be a good move for you to support Google SEO.

Thursday: What good is an email if you have a dirty list? The biggest benefits to regularly cleaning your lists are lower bounce rates, more accurate performance statistics, and a better domain reputation. Keep your contacts squeaky clean with these 10 email list cleaning tools.

Kristin wrote, “Ok this should be fun…I’m trying to come up with an onomatopoeia “expletive” (ie F- or S-bomb) that isn’t already a thing and won’t get rejected in a Facebook ad. Think 1960s Batman style. Feep? Plud? It would follow “Oh ****!” in dialogue.”

Our favorite answer so far: FARP!

Julie asked, “I’m reworking our company’s email signature format. Any opinions on how modern signatures should be formatted? Font, font-weight, order of info, etc.”

Ashlei shared, “I just got my first job working remotely full-time. WooHoo! I’ve read the tips/tricks for keeping sane but now I’m after the STUFF. What did you guys buy for your home office to help make it more efficient/comfortable for all-day work?”

Katy posted, “I am building my budget for next year and want to plan for a branding video. I’d love to talk details and get some quotes.”

Ingredients

• 2 cups water
• 1/4 cup of unsalted butter
• 1/4 cup packed dark brown sugar
• 1 teaspoon cinnamon
• 1/2 teaspoon freshly grated nutmeg
• 1/4 teaspoon ground cloves
• 1/8 teaspoon salt
• 2/3 cup dark rum

Steps

1. Bring water, butter, brown sugar, cinnamon, nutmeg, cloves, and salt to a boil in a saucepan over moderately high heat.
2. Reduce heat and simmer, whisking occasionally, for 10 minutes.
3. Remove from heat and stir in rum.
4. Serve it up hot.

Recipe by Epicurious

Scalemail makes it easier than ever to grow your lists by incentivizing referrals. It’s a platform that can be built right into your existing system and start working for you in these 3 steps:

Step 1: Give them a reason! Offer up some goodies and incentives.

Step 2: Give them a link! Your subscribers will tell their friends all about it.

Step 3: Give them rewards! You see your list grow, they see swag or discounts in return.

So what are you waiting for? Let’s start scaling your list together.

“Black Friday” started up in the 1950’s. The name originated from what city?

c. Philadelphia

The Philadelphia Police Department coined the term for the holiday to describe the traffic jams and intense crowding of the downtown retail stores.