Just Another TikTok Tuesday 🎁

News

Be in the Know

• These minimal McDonald’s billboards are *chef’s kiss* 🤌 for brand recognition
• Vlasic and Candier created a scented candle that looks (and of course, smells) like a jar full of pickles
• A growing list of the big advertisers that have left Twitter since Elon Musk took over
• BMW pokes fun at “big red bow” ads by releasing an ad with a big red bow

Tactics

The 2022 TikTok Holiday Marketing Guide

TikTok is great at providing marketers with educational resources for its platform. They recently published a holiday marketing guide. It provides some insights into user engagement trends around the holidays, and tips for planning content.

We wanted to share some of our favorite bit-sized bits of the guide.

Key dates to keep in mind:

• Nov 24 Thanksgiving
• Nov 24 Black Friday
• Nov 26 Small Business Saturday
• Nov 28 Cyber Monday
• Dec 18 Hanukkah
• Dec 24 Christmas Eve
• Dec 25 Christmas Day
• Dec 26 Kwanzaa
• Dev 26-31 End of Year promotions
• Dec 31 New Year’s Eve
• Jan 1 New Year’s Day
• Jan 1-30 New Year’s sales + resolutions

Planning for your campaigns:

A Breakdown of different TikTok formats:

TikTok provides several tools and templates to help marketers out. Here are tips of when to use each tool based on the type of content you want to share:

• Smart Video: Generally used for combining videos, photos, or both.
• Smart Text: Great when you don’t know what to use for captions.
• Smart Video Soundtracks: Get music inspo right from the source.
• Quick Optimization: Automatically create “TikTok-style” video formats.
• Asset Analysis Report: TikTok’s analytics for all of your creative performance data.

There’s also an overview of TikTok’s various ad options, and how to make best use of each plus key planning tips and approaches. So go ahead and grab this guide for yourself by smashing the button below.

GET THE GUIDE

Tools

MailerCheck

Got bots? Kill ’em.

Mailercheck is an email verification and list cleaning software designed so you can maintain a valid email list. It goes above and beyond with features like:

• Automated recommendations for strategic segmentation and tagging to improve your future campaigns.
• Instant email verification with a real time email verification API.
• Tracks the source of your email addresses.
• Email testing tools that analyze the content of your email and identify any deliverability red flags that you can change before your emails are sent.
• Integrations with Mailchimp, Activecampaign, GetResponse, ConvertKit, and Zapier.

Check it out before you send your next email campaign!

TRY IT

Starting Fresh

The new year will be here faster than you know.

Have you prepared your marketing and design strategy for 2023?

If you’re looking to go into ’23 with a fresh perspective and look, hit up Carney!

We’re a full service dynamic agency that is ready to help your brand break through the noise.

Let’s talk to see what big plans your brand has in store.

LET'S TALK

Watch

They Said It Couldn’t Be Done

What do you do in the face of doubters? Prove them wrong. Honda has navigated decades of vehicle technology, gaining traction in each category they try out. This ad walks viewers through Honda’s climb and challenges in a brief but creative journey.

We can’t imagine a better way to tease electric helicopters than to give a little in-flight POV.

WATCH