Fools for You
Chili looks good on us, right? 🌶
Friday we announced our big brand change: The Daily Carnage newsletter by Carney the digital agency would be combined under a single Chili con Carney name.
We were just foolin’ in the name of April 1st. We’ll be back to normal tomorrow.
We’re still the same agency that sends you your favorite newsletter every morning, bright and early. Wanna learn more about what we do for brands? Hit us up! We’d love to talk shop and exchange your favorite chili recipe anytime.
Be in the Know
- Apple and Meta gave sensitive user data to hackers posing as law enforcement
- Busch Light’s April Fool’s joke of a “Pee in a Busch” kit is a legit merch fundraiser that benefits One Tree Planted (they have also brought back Busch Latte cans)
- Dyson launched new headphones with an air-purifying mask (and it is not an April Fool’s joke)
- See how other marketers are handling the wacky world of NFTs, the Metaverse, and crypto with this infographic
How to Approach the 3 Google Ad Priorities of 2022
Google Ads announced that it would be focusing on three priorities in 2022:
- Automation
- Measurement
- Privacy
But what the heck does that mean for marketers? We’re going to cover these priorities in reverse order.
Let’s start with Privacy:
When it comes to privacy Google has updated their privacy playbook from the advertiser and user perspective. Google is also rolling out new solutions to privacy and measurement including:
- Enhanced conversions
- Consent mode
- Conversion modeling
- Data-driven attribution
Measurement:
We have been reporting a lot on the cookieless future and how advertisers need to adapt. For advertisers, Google is encouraging building a direct relationships with customers through capturing first-party data for more 1:1 direct communication.
Automation:
Performance Max and Discovery campaigns fall under the Automation pillar and Google is emphasizing the use of these campaign types to advertisers. Both campaign types focus on reaching users at scale from a single campaign and have benefits like:
- Simple management (often fewer campaigns)
- Multi-channel reach
- Greater ad inventory
- Incremental conversions
But Performance Max reporting is limited. While you can add multiple asset groups, you will not receive performance metrics data on the assets. Assets are ranked against others of the same type, and assigned a rating. But then marketers are still left a little fuzzy on what’s exactly working.
Discovery campaigns are great for potentially immersive visual storytelling. Users can showcase one image of their product or service, or implement an engaging carousel. However, these ads are typically geared towards goods and not services.
As always, not all of the bells and whistles Google are good for marketers, particularly if you’re strictly a service-oriented industry. Sometimes, they’re better for ads.
Q for You
Encycolorpedia
Calling all color nerds!
If you want a resource for web safe colors, color code matches, official brand colors, and even paint swatches, Encycolorpedia is for you. It’s great for inspiration purposes or developers getting color codes. Simply search any color you’d like to explore or check out their preset tabs like HTML color codes and sort colors by lightness or saturation.
You’re gonna wanna bookmark this one.
Watch
Fry Again: The Nacho Fry Film
Nacho Fries are BACK at Taco Bell. Taco Bell has been releasing mini movies and trailers for the popular menu item for years. This time around, Taco Bell compiled their diehard fans’ ideas into an action film. Sourcing tweets, they put together this time-loop tale of getting Nacho Fries each day. But customers don’t have to worry, because they are here to stay today, tomorrow, and each day after that.
