Be in the Know
- Dollar Shave Club has signed with the NCAA as the Official Razor of March Madness
- Heard from Google itself: Internal linking is critical to SEO
- While we’re on the topic of Google, save the date for Google’s 2022 Marketing Live Conference
- St. Paddy’s Day is often called St. Patty’s and Tullamore Irish whiskey aims to correct the mispellings
The Top Tools for Marketing Research
Conducting your own market research is a great way to determine what customers are looking for, industry trends, and new ways your product can fill gaps. Thanks to the internet…research can be backed by a wider net and is super accessible to the average person.
ToolsRush put together a list of over 25 easy-to-use (and mostly free) research tools out there! We can’t fit them all, but we wanted to list some of our favorites from each category.
Statistics: Pew Research Center for its reliable demographic information and industry statuses
Content Research: Feedly because it aggregates and tracks internet content into one place
Survey Tools: Typeform for its beautiful surveys and an amazing dashboard to analyze responses
Social Insights: Make My Persona for, as the name suggests, easy consumer persona generating
Research Automation: Zapier for the full-scale workflow automation and all its integrations
Ready to get your own research show on the road? When it comes to research, it helps to have a plan. Keep a few questions in mind before you get started:
- What are you trying to find out?
- What kind of information is available?
- Where do you get the data from and how reliable is it?
Check out the full ToolsRush list to see what resources you could use for marketing research.
Q for You
Facebook Ads Report Template
Facebook ad campaigns can come with a whole bunch of performance data. But what are you gonna do with all of it? Optimizing the reporting process is critical for any agency or brand looking to make the most of this popular channel.
That’s where NinjaCat’s reliable, white-labeled Facebook Ads Report Template is here for you! This report template presents data about activities, as well as campaign performance metrics. It provides a snapshot of the most important metrics for the reporting period and lets you highlight the specific ads that are performing well.
Check it out and see the rest of their free marketing report template gallery!
We love it when a plan comes together
Looking for strategy help? Let Carney lend a hand 👋
In case you didn’t notice from our handy newsletter here, we stay up-to-date on the latest marketing trends, updates, and reports. We don’t just do it because we nerd out on marketing, we do it so we know how to get your message in front of your audience in the most efficient and effective ways.
Hit us up for SEO, Go-To-Market strategies, paid media strategies, social media planning, branding, and more.
Watch
When You’re Strange
People have some strange habits and preferences for just about everything. That’s the beauty of humans, right? Our uniqueness.
But sometimes those habits just don’t make much sense, or we can get stuck in our old ways. YouTube’s YouTube TV is trying to change the way we watch TV, but this ad is arguing all the silly habits we’ve picked up from cable.
