• Messaging is the new social feed. Here’s what you should know.
• As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings.
• Check out Aeropostale’s four-part metaverse activation.
• Sephora has debuted a new TikTok training program for emerging beauty brands.

If you’re using a social media landing page to funnel your followers to a list of links (#linkinbio) instead of a custom website, you should consider how it may be affecting your visibility in search results.

Search Engine Land compiled a comparison matrix to rank popular platforms from an SEO perspective. Those that ranked highest allow users to add “follow” links, use short and customizable URLs, have a large number of indexed pages, and limit interference from Javascript-dependent links and Robots.txt.

According to this matrix, the Top 10 link-in-bio platforms are:

• Linktr.ee
• Taplink.cc
• Carrd.co
• Instabio.cc
• Carbonmade.com
• Solo.to
• Direct.me
• WithKoji.com
• Wlo.link
• lynxinbio.com

Check out Search Engine Land for the full assessment.

TikTok has introduced a new research tool called Keyword Insights, housed in its Creative Center, which allows marketers to discover keywords and phrases that have performed well in real ad campaigns and then watch those ads to analyze how the magic is made.

You know we love a good idiom around here. This Scotts “What’s The Big Deal?” spot to celebrate Daylight Savings Time discounts is just plain fun.