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Linked and Loaded

New link guidance just dropped.

Be in the Know

4 Takeaways from Google’s Updated Link Guidance

Google recently updated its guidance on SEO Link Best Practices. These recommendations are generally aligned with HTML recommendations. Here are some things to note:

  • Title Attribute Can Work Like an Anchor Text. The title attribute applied to a link element can be used in the absence of anchor text (see below) to describe the purpose of the link.
  • Extra Long Anchor Text is Bad. Google’s new guidance recommends that anchor text serve as a concise description of the link’s purpose.
  • Context and Natural Language Matter. You know the drill. When it comes to link anchor text, write naturally—for humans—using only those keywords necessary to understand the page you’re linking to.
  • Don’t Chain Links. Chaining links—or adding links close together so that each linked word does not adequately communicate what the linked page is about—is bad practice.

For more, check out Search Engine Journal’s recap of the updates.

Q for You

Are you coughing up the cash for the blue badge?


Site owners and SEOs: Check out GTmetrix to analyze your website’s load time, size, and more to measure and optimize performance. This web-based tool also generates a score with recommendations for improvement.

To The Moon ☽

Carney is a trusted growth partner for big-dreaming brands and startups of all sizes—on earth and in space. Seriously.

Let’s go places.

Pringles Multigrain


Pringles Multigrain is hitting the UK with a strange new mascot: a musically gifted hamster. The best part of this multichannel “Wonderfully Different” campaign is the seriously cool gig-inspired posters that went up around London to tease the launch. We’re not sure about multigrain Pringles but, then again, this spot proves that you don’t have to get it to love it.

Ads from the Past

Colgate 1960s

Colgate, 1960s


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