📢 A new petition calls for more anti-harassment efforts at Cannes Lions.

🏕️ The new summer camp is on TikTok.

💬 WhatsApp adds AI summaries for private chats.

⚡ The ad industry is obsessed with AI — but what about its energy use and sustainability?

🎨 This AI startup encourages hallucinations for the sake of creative inspiration.

💡 Motion Sickness and FINCH’s “Herpes” campaign made people laugh to make them listen.

📊 Infographic: The largest communities on Reddit.

LinkedIn is nudging us all toward short-form video… but is it actually more effective than regular old blogging?

Over 90 days, Scott Gillum tested both formats across a range of performance tiers, from impressions to actual business results.

Here’s what the test found:

• Reach: Virtually the same — 60% for video, 57% for blogs.
• Engagement: Video saw more reactions and shares, but blogs received more comments, suggesting deeper interest.
• Consumption: Videos (with autoplay) inflated “view” metrics — 70% for video vs. just 12% for blogs.
• View/Read Time: Video still won out (35% vs. 20%), but averages were skewed by short watch times.
• Profile Views: Blogs were twice as likely to generate them — a higher intent signal.
• Web and Company Page Visits: Minimal change, with company page traffic actually dropping 18%.
• Conversions (Tier 1): Neither format resulted in any form fills or DMs.

Even with a big spike in impressions and engagement, especially in the final 28 days, there was no increase in audience growth.

Almost all activity came from first-degree connections, and paid ads didn’t move the needle either (CTR: 0.13%, no conversions).

So, the takeaway is that videos may boost visibility and vanity metrics, but blogs may create deeper engagement.

Still, neither format delivered clear ROI. If you’re chasing actual business outcomes, the real question isn’t “video or blog?” It’s whether LinkedIn is the right channel at all.

Check out MarTech’s breakdown of the data.

Finally, get your team (or boss) to say yes to Digital Summit!

This year has been chaotic, to say the least. Between chasing ROI, calming exec nerves, and trying to get your team on the same page, you’ve had a LOT on your plate.

Now’s your chance to bring the whole crew together to attend expert-led sessions and workshops to shape your strategy and provide you with takeaways to use IMMEDIATELY.

☀️ Digital Summit’s summer sale is live now!

Buy one pass and get the second 50% off in the city of YOUR choice. But don’t procrastinate (we tend to do that); this deal ends June 29 at midnight.

NEW in Minneapolis, Philly, Raleigh, & Dallas:

We’ve upgraded your experience.

Unconference: Share your biggest marketing challenges and join small group convos with fellow leaders. Think of it as posting your hot takes on LinkedIn IRL.

Roundtable discussions: Fast-paced chats on leading through uncertainty and building your career in the AI era, moderated by Digital Summit speakers.

Mastermind Hub: Interactive, in-depth sessions on topics like brand trust, advanced SEO, AI strategies, social media, and more.

Whether you’re leading a team, driving strategy, or simply looking for a reset, Digital Summit has what you need to move forward.

Don’t forget to use code SUMMER at checkout!

For the first time in a decade, Heinz has launched a new mustard, this time with some star power behind it.

The limited-edition Heinz Mustaaaaaard was crafted in partnership with artist and grilling enthusiast DJ Mustard, who worked closely with Heinz’s R&D team, tasting and tweaking every ingredient to perfect the honey chipotle flavor.

Heinz Mustaaaaaard will roll out first at Buffalo Wild Wings for two weeks before hitting shelves at select national retailers.