Top Posts of the Week
What We Learned
Monday: G2 walked us through how to assess market opportunities for your business. The first step is to identify a market opportunity for your business, which could mean different things depending on your business size and growth stage. To conduct your market opportunity analysis, start with talking to customers and considering different technological innovations.
Tuesday: Google listed 5 pillars of a holistic marketing measurement plan.
- Leverage the power of first-party data.
- Bring first-party data together with cross-platform tools.
- Be transparent about data usage with your customers.
- Fill measurement gaps with modeled data.
- Predict customer behavior with a secure cloud-based platform.
Wednesday: Neil Patel talked about how to use beacon data with paid search and social campaigns. Start by:
- Choosing a device and platform.
- Defining your use beacon cases.
- Designing your beacon actions.
Thursday: Sprout Social laid out what brands need to know before celebrating Black History Month 2021. It’s crucial for businesses and individuals to support, promote, and include Black and African American communities throughout the year and not just for one month. Be intentional and sincere about your support and find mutually beneficial ways to present your brand.
Y’all, how much fun is bubble wrap? No, it’s not childish to want to pop them all. Don’t let anyone burst your bubble.
Come to think of it, the poll bubbles in this newsletter are a lot like bubble wrap. In addition to the satisfying click, they’re great for collecting feedback and gauging the opinions of readers.
Let us know if you’re looking for a nifty poll for your own newsletter.
Join the Conversation
Khalisi wrote, ” I was wondering if you all have seen good examples of social media engagement DURING a virtual event.”
Kristen posted, “Can anyone recommend a printer they love for high-quality prints, that isn’t thousands??”
Joel wants to know, “Work from home forever? How’s everyone feeling about a return to an office-first world?”
Ashley is wondering, “What kind of team building activities have you done over Zoom?”
Winter Bourbon Smash
- Raspberry preserves
- Triple sec
- Orange juice
- Club soda
- Orange slices
Add ice, preserves, bourbon, triple sec and orange juice to a shaker and shake vigorously for 15 seconds.
Pour into serving glass with a few ice cubes and top with a splash of club soda. Garnish with orange slices and enjoy. Repeat for more drinks.
Recipe from Minimalist Baker
Ads from the PastAds from the Past
How much did a 30-second ad spot cost during the first Super Bowl (1967)?
$37,500 (~$290,581 in 2021 adjusted for inflation)