• Oatly created a “F*ck Oatly” website for its haters.
• This is why everyone’s mad at Aubrey Plaza and Big Milk.
• The Minute Maid brand refresh is adorable.
• Forget the Met Gala.
  Fresh Step is posting AI-generated images of real, adoptable cats in couture.

Monday: An excellent mobile ad campaign captures attention and differentiates your brand in a crowded digital landscape. Leverage video, rich media ads, and shoppable features to max out your metrics.

Tuesday: Working with a TikTok creator to promote your brand? You should be. But ditch the script, stick with tactics that already resonate with their unique audience, and try out trends and subcultures.

Wednesday: Capture first-party data at your branded events and experiential activations to ensure that your customers aren’t the ones that got away.

Thursday: In a series of experiments, scientists were able to reveal something incredible: fast ads are more effective for highlighting product benefits, while slow ads are more effective at highlighting product features. Here’s why.

Drea asked, “For those with cookie consent banners on their website: what are you doing to preserve measurement activities? And what have you seen in terms of drop-off in measurable traffic?”

Loree shared, “I’m looking for a QR Code generating tool that can be used to create an individual QR code per contact (for use on a direct mail piece).”

Andrea asked, “Anyone else having issues with searching and/or accessing saved music for reels on business IG accounts for the past week?”

Brenda shared:

Reading: This deep dive on the concept of elegance in design, systems, and the universe by Lee Fischman for UX Collective.

Watching: Our beloved Carney devs shared this short documentary on that one time GitHub accidentally deleted an entire production database.

Admiring: These Bauhaus-inspired posters by Atlanta-based designer Leila Register that are giving midcentury textbook realness.

Booking: A virtual spot at Figma’s annual conference, Config.

Ingredients

• Salt and lime wedge for rim
• 2 oz tequila
• 3 tbsp fresh lime juice
• 1 tbsp fresh orange juice
• 1 1/2 tsp light agave nectar
• 1/4 to 1/2 thinly sliced jalapeño

Steps

1. Pour a thin layer of salt onto a small plate. Rub a lime wedge around the top edge of your glass, then dip the glass into the salt, tapping all the way around. Fill the glass with ice and set aside.
2. Fill a small cocktail shaker with additional ice. Add the tequila, lime juice, orange juice, agave, and jalapeño slices. Tightly close and shake vigorously for 30 seconds. Strain into the rimmed glass. Garnish with lime wedges and additional jalapeño slices.

Recipe by Well Plated by Erin

Answer: The beer industry first popularized Cinco de Mayo as a commercial holiday in the United States with a three-day festival held in Los Angeles in 1989.

Here’s a brief history on the significance of the holiday, and how it’s been complicated by marketing.