Be in The Know
🤝 A framework deal is in place for the sale of TikTok.
💬 Meta expands WhatsApp ad options.
🎵 Spotify will now let free users pick and play tracks.
🔍 EBay prepares for AI search shift.
💳 Visa just let Ryan Reynolds mess with its famous slogan.
🍪 The newest Girl Scouts cookie? Exploremores.
👜 Wait, the Capri Sun x Christian Siriano Pouch Purse is iconic.
⚾ How the Savannah Bananas brand won over suburban moms.
The 4 Ps of Marketing… Reimagined
You know the classic four Ps. Product, price, place, and promotion have guided marketing for decades. But we’re in a new era.
Algorithms, intelligent agents, and real-time data are forcing us to rethink how we create value, reach audiences, and maintain trust.
Let’s remix the 4 Ps:
- Product: AI-enhanced innovation and customization
Products are no longer static. Now, AI allows consumers to personalize designs, features, and experiences at scale. Every customer interaction is a creative collaboration. - Price: Dynamic, personal, and transparent
AI-driven pricing optimizes in real time, balancing margins, stock levels, and consumer willingness to pay. The challenge now is trust: dynamic, personalized pricing can delight or alienate. - Place: Smart, adaptive distribution
Place is no longer just a physical or digital location. Smart distribution leverages AI to optimize inventory, highlight products, and engage both humans and machines. - Promotion: From messages to machine-mediated influence
Promotion must persuade humans and be discoverable by machines. It’s all about structured, legible assets, a strong brand footprint, and narratives that resonate emotionally while feeding AI.
Q for You
Raise your hand if your first marketing endeavors were on behalf of Girl Scout Cookie sales.
Register to Attend Brandweek (Nov 3–5)
Brandweek is coming to ATL Nov. 3–5!
Join marketing leaders & speakers from CMOs like Marian Lee (Netflix) & Amina Pasha (Thrive Market) to multi-hyphenates like Brooklyn Peltz Beckham (Cloud23) & Alyson Stoner (Movement Genius).
Act fast! Brandweek badges are 20% off, but only through September 21.
Sip + Spin
Nespresso has partnered with The Weeknd to open the Samra Origins Vinyl Café, a six-week pop-up that blends coffee, culture, and music.
The cafe supports the launch of a co-designed Vertuo POP+ machine and a limited-edition vinyl pressed from Nespresso coffee grounds featuring The Weeknd’s “Give Me Mercy” from Hurry Up Tomorrow.
Everything reflects The Weeknd’s Ethiopian heritage, from vibrant Metad Green and Buna Yellow décor to the Samra logo in Amharic honoring his mother.
There are also interactive tasting stations, signature drinks, live DJ sets, and curated vinyls that highlight Ethio-jazz, soul, and funk.
Ads from the Past
Popstickles, 1960s
