Go back

The Daily Carnage

may 17, 2022

Missing Links on LinkedIn

Your employer branding, job hunting, and content don’t have to miss a beat.

Be in the Know

11 LinkedIn Content Ideas in 2022

Don’t know what to post on LinkedIn? Wether it’s for a brand page or your personal branding, finding the right traction on LinkedIn can be tricky. Luckily, LinkedIn resources are out there. The platform has been growing in engagement, down-ranking engagement-bait, and even providing pocket guides.

PostBeyond has a handy guide of its own to give you ideas, too. Here are 11 content ideas to get you started:

  1. Original, Long-Form Content – LinkedIn is great for white papers, guides, reports, case studies, and even LinkedIn-hosted newsletters.
  2. LinkedIn Articles – We mentioned newsletters as one of LinkedIn’s new features, but you can also write articles natively into the LinkedIn platform.
  3. “Adjacent-Industry” Content – Look at other, but related, industry content to your own. It gives you a chance to expand your network in those other areas.
  4. Original Data – LinkedIn is about providing value and what’s more valuable than data? Investing in research helps with thought leadership and content to use across multiple channels.
  5. Celebrations – Brands should be celebrating company-wide and individual employee achievements when they can.
  6. Quick Tips, Hacks, How-Tos – If it has value, it’ll get eyes. If it’s bite-sized, it’ll get shared!
  7. Clips from Webinars – Don’t forget to repurpose your long-form videos and webinars. Post highlights, teasers, and helpful clips from them.
  8. UGC – Look for ways to use what employees and/or customers say about you.
  9. Team Spotlights – Keep it human out there. Focus on the people that give your brand life. That way you can celebrate your team while also attracting more talent with a glimpse into company culture.
  10. Discussions – This isn’t so much something to post, but something to take advantage of on LinkedIn. Seek out discussions and topics on other posts to put a spotlight on your expertise.
  11. Customer Spotlights – If you don’t have testimonials about you, make one about your partnerships instead. Share the love and celebrate customer achievements or turn a relationship journey into a mini case study.

Check out PostBeyond’s full post for more examples and ideas for your LinkedIn content!

READ MORESign up

Q for You

Where do you job hunt the most?

Psst! You need to be a Daily Carnage subscriber to participate in this poll.

Enter your email below to subscribe or verify your existing subscription

Subscribe to The Daily Carnage

Get a daily curation of marketing news, insights, tools, and culture—delivered straight to your inbox.

Contentfly

Say goodbye to sourcing, vetting, and managing writers!

Cruising job platforms for fast, high-quality content can be a huge time suck and overpriced. Contentfly simplifies the way you tell stories at scale. No matter the size or industry, they can help you create high-quality content for your brand.

The Contentfly writer marketplace helps with:

  • ✍️ Custom matches to pre-vetted writers for your business
  • 👩‍💻 Finding experts in blog posts, social media, landing pages, and more
  • 💯 Ranking and growth goals for your brand’s content

Contentfly’s custom-matching process ensures you find the perfect writers for your content goals. They even include free revisions and rewrites, plagiarism checks, and a 30-day, 4,000 word money-back guarantee.

 

GET STARTEDSign up
Ads From the Past

Ads from the Past

1956, Budweiser

Read more

Get the best daily marketing newsletter in your inbox