• Benjamin Moore beat Pantone to the punch and announced their 2024 Color of The Year. Hint: it’s blue.
• Free samples are back, baby.
• TikTok’s “Hashtag Audiences” are curated specifically for advertisers.
• Whole Foods is the simplest brand, according to a consumer survey.

Increase your conversions by limiting the distraction of bad site UX. Here’s how:

1. Opt for a crisp, clean layout with big margins and white space.
2. Ensure that your site loads within 1 to 2 seconds.
3. Keep people funneling through your site with easy navigation: large headers, simple footers, and spotlighted articles.
4. Keep the look and feel consistent throughout.
5. Be selective about stock photography. Imagery should highlight your brand’s personality.
6. Differentiate those URLs by linking a phrase instead of a single word. Go for a CTA button where it counts. And make sure formatting isn’t hiding your links.
7. Make sign-ups easy with auto-fill forms, and don’t ask for more info than you truly need.
8. Mobile-friendly or bust.
9. QA those links!

Head over to MarTech for more.

With everyone using a different scheduling client these days, “finding time on the calendar” is a total pain. Dotcal takes the friction out of this process with a seamless, integrated work and personal calendar. You can set your availability and utilize custom questions, take payments, and more. The customizable booking pages are just a plus.

Toblerone’s new “Never Square” platform is supported by this spot, with all the sensual luxury of a fragrance commercial, for the brand’s new diamond-shaped truffles.